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June 8, 2021 10 min
Hoy respondo a Marco Sanchez sobre la importancia de adaptar tu modelo de venta a las circunstancias del cliente y a su contexto. Para ello, es necesario realizar una definición exhaustiva con un canvas de venta y un diagrama de motivaciones de compra en función del avatar de cliente al que te diriges.
La plantilla del canvas está en www.ventacientifica.com/canvas-venta-cientifica/
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