Wayfinding Growth (audio)

Wayfinding Growth (audio)

Most days, you're immersed in a sea of business advice and education. It’s everywhere you look. But have you ever stopped and asked yourself, “How am I actually going to use this? Everyone’s talking about what you should do, yet, no one’s really showing you how to get it done. Instead of adding to the ocean of information, we’re here to help you navigate it like a pro. The Wayfinding Growth podcast was created to help you reach your next level of business growth by taking a deep dive into a new, actionable strategy. We don’t just want to tell you what works, we want to help make it work for you. With the help of industry experts every week, we'll cover different strategies, tools, and tactics to help you grow in marketing, sales, and business development. So start charting a course to your own goals for business growth as you explore a better way to grow further faster, with your hosts Remington Begg and George B Thomas.... Show More

Episodes

Once Upon a Time...

For those who don't know, Remington Begg grew up on a boat. When he was 7, his parents decided to set sail from their home in Bermuda and live independently with their three young children and a dog. All on a boat about the size of two minivans. 

For the next seven years or so, the family sailed through the Caribbean and beyond. 

Remington says the lessons learned and life experiences... Read more

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Jaime Jay: An Entrepreneur Who Knows How to Pivot

Jaime Jay is the Founder and Managing Director of the virtual company Bottleneck Virtual Assistants. Bottleneck offers professional growth opportunities for ambitious business owners and executives through remote teams of assistants. 

But before his success with Bottleneck, Jaime was an amateur hockey player a... Read more

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The Captain is Back

Remington, the CEO and daily leader the team interacts with, took parental leave when Rachel, COO and co-founder of Impulse Creative gave birth to their second child. This was the longest time away Remington was able to take.

Upon his return, almost the entire team also descended upon headquarters for Southbound, our yearly gathering. 

It's been a busy few weeks. In this episode, Remi... Read more

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December 10, 2019 1 min

https://www.wayfindinggrowth.com Are you ready to navigate your growth journey with the best? Season 3 of Wayfinding Growth is coming… and we’re bringing you the best in the industry on “experience.”

You’ll hear from David Meerman Scott:

"As human beings, we're hard-wired to appreciate somebody who gives us a gift with no expectation of anything ... Read more

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Jessica Rhodes, Founder, Owner, Podcaster

Jessica Rhodes is an author, podcaster, and the founder of Interview Connections.

She scaled her business to six figures quickly and with very little direct marketing. She and her team work with brands and personalities around the world, and helps them grow.

As a business owner and founder, who ha... Read more

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What is a Personal Brand?

It's always helpful to start at the beginning. Dan and George break down what a personal brand is and what it means to businesses and employees both.

According to Wikipedia, personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

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Reputation's Effect on Growth

When relationships are critical to your business, your reputation is probably one of the most important assets you manage. 

Unfortunately, many companies don't think about their reputation management until they're in crisis mode. At that point, it could seriously affect your growth. 

This is why thinking about reputation management and growth is vital.

Bill Co... Read more

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An Origin Story

Does anyone care why you started your company? 

At some point in the business relationship, your origin story matters to some of your audience. It could be early on when they're deciding whether your story fits into theirs. It could be further down the journey when they're deciding between you and a competitor. 

Whenever it matters to them, they should be able to find it. 

That... Read more

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United States Marine Angie Morgan

On today’s episode we’re talking with Angie Morgan. Angie founded Lead Star, a leadership development consulting firm. She’s also the bestselling author of the business book, Leading from the Front: No Excuse Leadership Tactics for Women and her second book, Spark: How to Lead Yourself and Others to Greater Success.

To honor veterans this week, as Veterans Day wa... Read more

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Don't Let GOALS Become a Buzzword

From personal goals to revenue goals to SMART goals, the term "goals" is quickly becoming a buzzword. 

But don't let it lose its power. Goals can be critical to a brand's growth. 

A fan of Gino Wickman's Traction: Get a Grip on Your Business, Remington has taken the teachings and turned them into an Objective-Key-Results (OKR) system for Impu... Read more

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The Journey to Personalized Perks

Sarah Bedrick is cofounder and VP of marketing at Compt, an HR software that helps companies create perk stipends so employees can get the perks they want and need most. 

Prior to Compt, Sarah worked for HubSpot for more than six years. That's where she crossed paths with both Dan and Remington. Her most recent role was to lead the certifications program, leading the Hu... Read more

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What is The Chrysalis Effect?

Over this season, Remington and Dan have talked about an event in the history of Impulse Creative referred to as The Chrysalis Effect. 

Let's start with what a chrysalis is:

A quiescent insect pupa, especially of a butterfly or moth.

  • the hard outer case enclosing a chrysalis
  • a transitional state
  • Remington uses t... Read more

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    Growth in the Financial Industry

    Meet Mark Ritter. Mark is CEO of Member Business Financial Services. That’s a Credit Union Service Organization, serving multiple credit unions. He’s an expert on credit unions and the business loan world. On this episode, he takes us on his growth journey and what it was like to be the fifth CEO in 5 years at MBFS, an organization that had never made money prior to his leadership. 

    <... Read more

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    Meet Audrey

    In the creative circus of our day-to-day work, Audrey DeMartinis is the ringmaster that keeps the show rolling on schedule. She’s depended upon by clients and the team alike, to keeps our projects on course from start to launch. There’s also no one in the office that appreciates a color-coded project timeline more than this Florida Gulf Coast U grad and native Ohioan.

    When she’s not wrangling th... Read more

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    Time to Pull Back the Curtain on Impulse Creative

    On this episode, Remington and Dan unpack the growth journey at Impulse Creative. This idea came from a conversation they'd had, where Remington mentioned casually that "Owning a business is a lot like being a parent." 

    Dan wondered what that meant - are employees children? - so you get to hear how one business owner views the parallel between parenting... Read more

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    Meet Doug Davidoff

    Doug Davidoff founded the agency Imagine Business Development. As the CEO, he’s directly advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion. Imagine is also a HubSpot partner.

    For more than 20 years, Doug has advised small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s wor... Read more

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    September 27, 2019 57 sec

    Tuesday mornings at 7:00am new episodes of Wayfinding Growth drop. This week it's Doug Davidoff dropping knowledge bombs on BFSC... you'll want to tune in!

    www.wayfindinggrowth.com

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    An Entrepreneurial Marriage

    What's it like being married to an entrepreneur? You could ask either of the Impulse Creative co-founders this question. What started as "Rachel, what's it like being married to an entrepreneur?" turned into a lesson on what an entrepreneurial marriage looks like. 

    On this episode, we "open the pantry and peek inside Impulse Creative" to dig into what it's lik... Read more

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    Meet Chris Savage

    Chris Savage is Co-Founder and CEO of Wistia, as well as the host of the Wistia Original Series Brandwagon. 

    Chris started Wistia in 2006 with his best friend Brendan Schwartz. The pair got involved in film-making at Brown and wanted to create a portfolio website for film-makers.

    They eventually pivoted and Wistia is now a video sharing and analytics program that allows business owners to g... Read more

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    It's Time for an INBOUND Debrief

    Five Impulse Creative team members traveled to Boston for #INBOUND19. We're also all hosts on podcasts. So we decided to host a debrief that could serve as a fancy crossover episode for all of our show... you're in for a treat! 

    Today's Episode is Brought to You By:

    This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to t... Read more

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