All Episodes

May 12, 2026 110 mins
Joe "Big House" Kenn coached strength in the NFL for nearly a decade. He sits down with Tom Barry for four decades of lessons. From a guard at Wake Forest to leading strength programs at Boise State, Utah, Arizona State, and Louisville, Joe Kenn has built one of the most decorated coaching careers in the NSCA. He created the Tier System, served as head strength and conditioning coach for the Carolina Panthers from 2011 to 2019, and is the only coach to have won both the NSCA Collegiate Strength Coach of the Year and the NFL Strength and Conditioning Coach of the Year. He now runs Big House Power and works with elite strongman athletes including Brian Shaw and Tom Evans. In this episode, Joe and Tom dig into how strong is strong enough at the highest levels, how NIL and the transfer portal have rewired strength coaching, how Joe interpreted Louie Simmons rather than copying him, practice-based evidence vs evidence-based practice, why he stopped programming power cleans for three years at Arizona State, peak velocity over average velocity, and why the strength coach often has to be the sacrificial lamb in a team sport setting. TOPICS COVERED 00:00 What the public misunderstands about strength at the top level 05:35 Joe's background: Wake Forest to the Carolina Panthers 10:41 How NIL and the transfer portal changed strength coaching 28:58 No absolutes, and how Joe interpreted Louie Simmons 32:00 Dynamic effort, compensatory acceleration, and peak velocity 36:00 When three quarters of the NFL trained one set to failure 41:00 Lineage, principles, and "absorb, modify, apply" 49:00 The apprenticeship problem: 32,000 grads, 14,000 jobs 1:13:00 Why Joe stopped programming power cleans for three years 1:30:00 Why the strength coach has to be the sacrificial lamb 1:36:00 What Louie Simmons actually contributed to Joe's tier system LEARN THE CONJUGATE METHOD Conjugate Coach Pathway: https://www.westside-barbell.com/products/conjugatecourse Digital Internship (Level 1): https://www.westside-barbell.com/products/digital-internship Conjugate Club: https://www.conjugateclub.com/ CONNECT WITH JOE KENN Instagram: @bighousepower Website: https://bighousepower.com/ FOLLOW WESTSIDE BARBELL: Website: https://www.westside-barbell.com/ Instagram: @westsidebarbellofficial Facebook: @westsidebarbellofficial Twitter: @westsidebarbell Please support this podcast by checking out our sponsors: Studio Sponsor: Dollamur Sport Surfaces CLMS Conjugate Tactical The Conjugate Club
Listen
Watch
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices