Women Conquer Business
Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful. Hosted by Jen McFarland, Founder, Women Conquer Business®.
Episodes
The future is BRIGHT, my friends! We've talked too much on this show about how businesses can recover from COVID-19.
Today, you will meet two teenage entrepreneurs who saw a need and created a project to help hundreds of elementary students from around the globe.
Sarah Shapiro and Skye Loventhal started the COVID NineTEEN Project, which provides FREE teen-led activities and one-on-one tutoring meant to support elementary scho...
This week, we dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That's right. We're going to talk about consumer behavior since COVID-19 what we know right now, and its possible implications for the future.
References:
Are Recent Trends Here to Stay? Signals of a Mindset Shift
About the Host
Jen McFarland, MPA, has over 25 years of training...
We are taking a break this week. Please enjoy this rebroadcast of one of my favorite episodes from the early days.
Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison. Now he helps people break through the walls of limitation and develop personal empowerment.
Brian talks about how the prison system helped him see and breakthrough his ...
I struggled to find my voice this week after the death of George Floyd. I've re-edited an interview from 2018 with Gerald Jones that ties together the history of black businesses, racism, sexism, and what we need to do to change the future.
Support black businesses.
Black Lives Matter.
Get the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.
Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:
Things we mention:
Marketing Rebellion by Mark Schaefer (book)
Pervious ep...
Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.
Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team.
Interview with brand strategist and bestselling author, Jeremy Miller.
This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why?
Because if you're pivoting your business, you probably have new prod...
We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.
We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.
If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, ...
We cover the top 5 things you can do to structure your day while working from home.
This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely.
Prepare to see yourself — and your work day — differently.
Show Notes: https://www.jenmcfarland.com/structure-your-day/
Have a question or a comment?
Lori Martin and Susan Kuehl share with us how critical laughter is to building a successful business — especially during uncertain times.
If you’d like to learn more about how genuine joy, laughter, and humor can build team cohesion, encourage employees to be themselves in the workplace, and as a result help you increase productivity and retain employees longer, you are in the right place.
Handouts
Today we talk about the quickest way to pivot your business during difficult, uncertain times. Rose Désauguste describes in detail how your business can implement the agile methodology, and a few related tactics such as Lean, Lean Marketing, and Scrum even if you’re new to these concepts.
If you’d like to learn more about how to look at data, meet customer demands, and spin up products and ideas quickly, you are in the right place...
This special bonus episode is audio from a Facebook live I did yesterday, where I realized how grateful I am for everything around me, despite COVID-19.
I hope this inspires you to take another look at everything you do have, even when everything is sideways.
Jen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses"
We also mention.... Mindfulness & Radical Acceptance Du...
Patricia Thompson is back on the show to chat about mindfulness during crisis.
She introduces us to the concept of radical acceptance.
Learn why radical self-acceptance is so crucial during times of extreme uncertainty, like we are experiencing now with COVID-19.
In the wake of COVID-19, many businesses are pivoting and looking to expand (or develop) their digital presence.
Learn how your relationships with data, customers, competition, value, and innovation change in the digital space.
We also cover the top four questions you must ask (and answer) before getting started.
References:
Digital Transformations Playbook (Kindle)
Digital Transformations Playbook (Audible)
Let's challenge your assumptions about operating models, products or services, and what your post-COVID business transformation involves.
It's time to put on your oxygen mask and explore what's POSSIBLE!
Show notes and video: https://womenconquerbiz.com/overnight-paradigm-shift/
This week we talk about a historical woman in business. In fact, she's the only woman in the Baseball Hall of Fame. She was a baseball owner and executive who also fought for civil rights. A fantastic woman who will inspire you.
References:
Effa Manley, National Hall of Fame
Ebbets Field Flannels, The Effa Collection
Have you ever wondered how to get started with the planning process? This episode will help you get started with the nuts-and-bolts and the key things to consider before you start working on tasks.
If you'd like to learn the Crazy Simple Sweet Spot to Reach Your Goals download your copy today.
References:
There are so many projects you *could* decide to start. How do you choose? The next business project may not be sexy (or it may be sexy beyond belief). Learn how to discern between 'must-haves' and 'nice-to-haves' when choosing the next, best project for your business.
WCB Podcast Projects Series:
Your Life And Business Are A Series of Projects
On this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project.
Leave us a comment or message and we might play it (or answer your question) on a future show.
Goals are where successful project ideas are born. Get The Crazy Simple Sweet Spot to Reach Your Goals today.
Previous episodes...
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