This past fall, I took a deep dive into the world of paid advertising. Up to this point, my business' growth has all been through organic content marketing, so I wanted to see if I could accelerate it with paid ads. Listen in to find out how exactly I set up my campaigns, the somewhat surprising results, and my main takeaways.
Highlights: - Three ways I narrowed down my audience for the ads (3:18) - A crucial decision to separate two groups (6:05) - Specific numbers of new subscribers I acquired (9:26) - Tracking their buying behavior over three months (11:45) - Lessons learned from this experience (15:48)
Links and show notes: http://www.entrepreneursinmotion.com/advertising/
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