Why Senior Executives Prefer the ERA Franchise
August 3, 2017•20 min
Matt “Red” Boswell, chief growth officer for Expense Reduction Analysts (ERA), tells Dr. John Hayes that senior executives worldwide are joining ERA to become trusted advisors to multi-million dollar companies that hope to extract profit from their current expenses. There are two types of franchisees in ERA: the analyst who has spent a career studying one or more expense categories such as healthcare, telecommunications, printing, banking services, etc., (there are more than 40 expense categories) and knows how to save money in those categories, and the relationship building executive who can gain access to C-suite executives (especially CFOs) through referrals and networking. ERA franchisees collaborate as “trusted advisors” for the clients they serve. The kicker is that they make money only if they succeed at saving money for their clients! ERA is a worldwide consulting firm with more than 700 franchisees. The franchisor’s Item 19 looks extremely attractive. While the average franchisee (including some part-timers) earns $189,000 annually, the top 20% of franchisees earn between $323,000 and $760,000! If you like working with “world-class” caliber executives, ERA may be the franchise for you.