Live Videos: Tools and Tricks for Non-Tech Entrepreneurs with Ian Anderson Gray | #58

Ep #58 It may look simple, just press the button and talk with the world, but even I am still scared of doing it. Once I think about all the technical stuff I need for that, what I’m going to talk about, and that everything should look great, then I postpone doing my live videos. If you are a perfectionist you’ll understand that.

But Ian Anderson Gray made it so simple. He is a confident live video marketing coach and founder of Seriously Social. He is an international speaker and blogs and live streams about social media and live video tools. 

In this episode, Ian shares his tools and tricks to work with live videos that will help you to rock with the live show even if you are a non-tech entrepreneur.

Ian has a passion for making the techno-babble of live video marketing easy to understand. 

We talked about each thing I just mentioned and it’s not difficult at all. Make sure that you check the blog post at marinabarayeva.com/58. I’ll put the links there to all the services and equipment that he mentioned.

Time Stamped Show Notes:

• [00:22] About the episode and Ian Anderson Gray
• [02:00] Ian shares how he started as a musician but had an interest in technology. Both lead him to learn more about live videos
• [04:25] Why live videos are worth doing especially if you don’t really like to write
• [06:39] Examples of how to repurpose the recorded live videos on other platforms
• [08:52] Start your live videos by welcoming the audience who will watch the replay
• [09:23] What to do if you’re a perfectionist and afraid to do the live videos because of that
• [11:39] The equipment that will be enough in the beginning
• [13:01] What equipment to upgrade later
• [16:13] The lighting system with LED lights that Ian uses
• [17:52] How to set up your lights
• [19:12] Why it’s better don’t use the green screen at the beginning
• [22:29] How to do live videos from the desktop and what software to use
• [23:48] How to do live videos to multiple networks
• [27:46] When you do live videos with your phone look at the camera, not at yourself
• [29:24] The tips if you use live videos for business
• [30:43] How Ian challenged himself to go live 2 times a day for 12 days every single day
• [32:11] What to do if you planned everything, but are still terrified to go live
• [34:53] Where to find Ian online
• [35:35] For the show notes go to marinabarayeva.com/58 and subscribe to the Marketing for Creatives show

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