Rosie O’Neill is the co-founder of Sugarfina, a luxury candy boutique that features the finest sweets from artisan candy makers around the world. Rosie and her fiancé Josh Resnick launched Sugarfina in July 2012. The idea for the company was inspired by their third date — when they watched the original Willy Wonka and the Chocolate Factory and they were left wondering why their wasn’t candy boutiques for grown ups.
Rosie was named to Fast Company’s “100 Most Creative People” list, and Goldman Sachs’ “100 Most Intriguing Entrepreneurs,”. She is disrupting the sweets space with an innovative approach to confections and retail.
Before candy, Rosie played with dolls for 7 years as Director of Marketing for Barbie at Mattel, where she led a global business unit that sold more than 50 million Barbie dolls annually. She received her MBA from the UCLA Anderson School of Management and a BA in Communication Studies from UCLA. Her favorite candies are Champagne Bears, Peach Bellini and Sparkle Pops.
On today’s episode, Rosie shares her start up story as well as lessons she learned as they scaled Sugarfina into the large brand it is today -- with wholesale and retail channels, a bustling online shop, 50 retail locations and a range of licensing collaborations. Rosie offers some really great suggestions — including the importance of self-care, why we need to be careful about which opportunities we say yes and no to and things she looks for when hiring members of her team.
ON TODAY’S EPISODE:
KEY TAKE-AWAYS:
“It's like we get to play Willy Wonka because we dream up and invent all these crazy, fun flavors and cute shapes and fun colors, and then we get to bring them to life.” - Rosie O’Neill
“I had always in the back of my head wanted to do something entrepreneurial, but I thought I was going to do it in my fifties. It came way, way, way sooner than I imagined, but I think sometimes you just have those moments of luck
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