Over the years, publishers have given much their inventory over to Facebook, and they’ve gotten dinged for it. Facebook gets revenue from user engagement, and the publisher doesn’t own or control distribution.
In response to realizing they’ve been taken advantage of by the walled gardens, we’re witnessing the renaissance of email for publishers. Publishers have realized they have a logged-in channel that only they own: email. And now, email newsletters are acting as a bulwark against Facebook and their ilk.
Kerel Cooper, SVP Global Marketing at LiveIntent joins me on my daily tech podcast to talk about how publishers are fighting against the walled gardens with email. We also discuss why LiveIntent created their own email MarTech stack and work with over 2500 publishers including CondeNast, The Washington Post and The New York Times.
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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