Episode 19: Marketing That Moves the Needle with George Westberry, Director of Marketing Initiatives at Red Hot & Blue

In this episode of Restaurant Catering Smarts, Michael Attias sits down with George Westberry, Director of Marketing Initiatives at Red Hot & Blue Barbecue. With 13 years at the brand and a career that began in the back of the house as a chef, George has a unique perspective on how marketing, hospitality, and operations come together to grow both dine-in and catering sales.

George shares how Red Hot & Blue has leveraged community connections, consistent branding, and strategic campaigns to expand catering while staying true to their barbecue roots. He explains why gratitude and kindness are powerful business tools, how cross-functional collaboration fuels growth, and why marketing must have a dedicated focus on catering to succeed.

Michael and George also dive into the evolution of restaurant marketing—from grassroots efforts to the role of technology—and the importance of creating a seamless guest experience across every touchpoint.

If you want practical insights into building catering awareness, aligning marketing with operations, and turning brand values into sales, this conversation is packed with takeaways you can put into practice.

Restaurant Catering Smarts is sponsored by CaterZen Catering Software.