Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

Co-Hosts David Erickson and B.L. Ochman address all aspects of content, social media, advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show addresses the following topics: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Audio and video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter... Show More

Episodes

June 26, 2020 46 min

During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as:

  • Keen, Google's new social collaboration tool
  • Google Images fact checks
  • Patagonia joins the growing Facebook advertising boycott
  • Devin Nunes' Cow wins in court
  • YouTube introduces shoppable commercials
  • Pandora introduces analytics for podcasters
  • Facebook continues t...
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    June 19, 2020 45 min

    During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as:

  • Target recognizing Juneteenth
  • Spotify lands DC comics for scripted drama podcasts
  • Netflix' Reid Hastings donates $120 million to black colleges
  • Fox News doesn't get the joke
  • Facebook's Ad Library spying tool
  • Trump's Nazi ads removed
  • Flipboard's Fox News problem
  • #RIPTacoBell trends
  • A PR person from hell
  • ...

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    June 12, 2020 49 min

    During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as:

  • Twitter spruces up its lists
  • Google's financial commitment to help news organizations devastated by the pandemic
  • Campaign Monitor's email engagement survey
  • Adopting dogs via Zoom
  • Insane LEGO contraptions
  • KSTP TV's new long-form newscasts
  • Proctor &...
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    During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society.

  • Video, Show Notes & Links: https://beyondsocialmediashow.com/310
  • Connect with the show on social media
  • Subscribe to the weekly eNewsletter
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    May 22, 2020 54 min

    During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as:

  • DEVO's face shield PPE
  • A literal happy hour courtesy of the Finns
  • The bookcases of the cloistered and famous
  • A Twitter parasite
  • Playboy's sexy safe six PSA
  • Feedly's Leo AI
  • Instagram guides
  • Facebook's new eCommerce bid
  • Exclusive Twitter threads
  • The future of conferences
  • ...
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    May 15, 2020 45 min

    During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as:

  • IKEA's furniture fort plans
  • Twitter's new policy of labeling COVID-19 tweets
  • Bud Light bringing back the Real Genius campaign
  • Augmented reality contact lenses
  • The future of restaurants
  • Brightcove's new streaming service, Play...
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    During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as:

  • Twitter's new moderation tool
  • Potential new Twitter business profiles
  • Google's podcast analytics
  • Google's Web Vitals metrics
  • Facebook's oversight board
  • Ryan Reynold's Mint Mobile commercial
  • Wendy's online scavenger hunt
  • Progressive Insurance works from home
  • Amazon's new show, Uploa...
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    May 4, 2020 41 min

    During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as:

  • The leaders weighing in on #PressFreedomDay
  • How the NFL conducted its first-ever virtual draft
  • New York City's Stay The F*ck Home festival
  • Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial
  • The Verification Handbook is now free for all
  • Apple TV+'s new d...
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    During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as:

  • Twitter's new COVID-19 misinformation protection measures
  • Free Google Shopping Listings
  • Google's new identity verification requirements for advertisers
  • A clever tactic for retaining unsubscribing customers
  • An app that will broadcast family videos for tech-averse elders
  • COVID Nursery Rhymes
  • Alternatives to "unprecedented"
  • Fr...
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    April 19, 2020 40 min

    During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as:

  • The Twitter food drive
  • Steak Umm's brilliant tweetstorm
  • A wedding photographer's LEGO shoot
  • A no-contact haircut solution
  • Virtual reality fitness
  • Art for gerbils
  • Music analytics for voice data
  • The Whirlpool Kids’ Chore Club
  • The Transcribers of Reddit
  • Some gre...
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    During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as:

  • An incredible video produced from one of Mark Schaefer’s podcast episodes
  • Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs
  • The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus
  • Carvana's latest commerc...
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    April 5, 2020 44 min

    During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including:

  • Facebook's COVID-19 Community launch with a film
  • Google's free ads for SMBs
  • Freelancers Union's Freelance Relief Fund
  • Medtronic's DIY ventilator specs
  • Mark Cuban's 3M snark
  • USAA's compassionate ad
  • Coronavirus dating by drone
  • Twitter's calendar of Tweets for businesses
  • Planting Victory Gardens
  • Companies that l...
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    March 29, 2020 41 min

    During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including:

  • Brands that are doing good in the midst of the coronavirus pandemic
  • The Rotterdam Philharmonic Zoom Concert from musicians' homes
  • Product Hunt's Makers Festival work from home edition
  • A SuperCalaFragilisticExpialaDocious song about coronavirus
  • Mucinex fights fake news with "Spread Facts, Not Fear" ca...
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    March 23, 2020 66 min

    During episode 300, co-hosts BL Ochman & David Erickson discuss the coronavirus crisis, including:

  • The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump
  • Siri's response to Do I Have The Coronavirus?
  • Smart thermometers that may be able to identify local outbreaks
  • Covid 19 pandemic maps
  • Twitter helping brands communicate during the crisis
  • A New York-based Chinese immigrant stepping up to manufacture pers...
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    During episode 299, co-hosts BL Ochman & David Erickson discuss:

  • LinkedIn and Twitter are jumping on the Story bandwagon
  • The City of Austin cancels SxSW over Coronavirus fears
  • The Office's Kevin's famous chili returns
  • A viral voicemail plays in movie theaters
  • The Simpsons are recreated in CSS code
  • AR glasses let firefighters see through smoke
  • Redditors fight disinformation
  • Heineken has a drink and drive public fridge
  • WHO TikTok...
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    March 1, 2020 45 min

    During episode 298, co-hosts BL Ochman & David Erickson discuss:

  • Absurd Corona beer virus searches and fears
  • A CNN weatherman's face filter forecast
  • Giphy & Jif peanut butter's Gif or jif debate ad
  • Media literacy classes in school
  • Walmart's reply to David's healthcare clinic Tweet shows smart earned media strategy
  • Stars & Stripes deleted by vindictive Trump
  • LinkedIn adds pinned updates
  • Podcast and Netflix ranki...
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    February 22, 2020 56 min

    During episode 297, co-hosts BL Ochman & David Erickson discuss:

  • Burger King's disgusting moldy Whopper campaign
  • Podcast studios coming to Staples
  • An FTC crackdown on influencers
  • Lifetouch's clever "About Us" branding
  • Alexa smart speaker spying
  • eSports home teams
  • Redbox Live streaming service
  • An ode to Wikipedia
  • Coronavirus riots in Ukraine
  • Plus great new apps and important stats and a lot of stuff in between.

  • Show Note...
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    February 15, 2020 36 min

    During episode 296, co-hosts BL Ochman & David Erickson discuss:

  • Amazon's program to create actual brand voices to play on its Echo smart speaker
  • Google's Project Witness that uses virtual reality to generate empathy for jailed children
  • ASCII art of refugee programmers
  • Tech titans' efforts to combat coronavirus misinformation
  • Augmented reality Google Maps
  • Facebook's bug bounty program
  • Chrome's website security dea...
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    February 9, 2020 40 min

    During episode 295, co-hosts BL Ochman & David Erickson discuss:

  • The San Antonio Zoo's "Cry Me A Cockroach" vindictive Valentines promotion
  • Social media-savvy Astronaut Christina returns to Earth
  • Seventh Generation's brilliant State of the Union commercial
  • Spotify's podcast expansion
  • Flirting with Tinder bots
  • Netflix' Oscars push
  • Twitter squashes student's parody, then apologizes
  • Planters Baby Nut banned
  • Bes...
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    January 31, 2020 41 min

    During episode 294, co-hosts BL Ochman & David Erickson discuss:

  • Kraft crowdsourcing its Super Bowl commercial
  • Pantone's Super Bowl color commentary
  • Micheal Bloomberg's Dog People Get Me ad
  • The 2020 new emoji lineup
  • Free art downloads
  • David Berkowitz' marketing English
  • Scroll funding journalism via subscriptions
  • Facebook stalking
  • Illegal social media in China
  • Clearview AI's racist ties
  • Hyper-sensitive Super Bowl ads
  • Plus ...

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