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April 2, 2026 • 24 mins

This episode is a bit different.

I've been doing quick-fire questions on YouTube, and I wanted to try it here on the podcast so you can hear how I actually look at service businesses in real time.

Because there are things I notice very quickly.

From the moment I open a website, to the way a proposal reads, to how someone shows up and communicates… you can tell a lot about how a business actually works.

In this episode, I answer 5 questions that reveal:

  • how clear a business really is

  • why some proposals feel weak immediately

  • the difference between being visible and having presence

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