Most service businesses don't sound boring because they have nothing to say.They sound boring because they're watching everyone else while they say it.
This episode is about what happens when you stop looking sideways, stop borrowing the room's language, and start deciding what you actually believe.
I'm Veronica Di Polo, a marketing + messaging consultant based in Moraira, Spain. I help service businesses get chosen faster by fixing the words that make buyers hesitate.
Read the blog I mention in this episode:https://www.veronicadipolo.com/post/podcast-recording-process
Get the "Can They Find You?" Sprint:https://veronicadipolo.mykajabi.com/aisprint
📬 V's Emails (what I won't post):https://veronicadipolo.mykajabi.com/vdaily
_______________________
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Bobby Bones Show
Listen to 'The Bobby Bones Show' by downloading the daily full replay.