You’re in for such a treat with today’s episode! I’ve brought on the wonderful Shanna Skidmore to talk about something that’s so close to my heart: how to work less, mom more, and still hit your goals.
In this episode, she shares why you don’t need a nap time hustle, a 40-hour workweek, or a “passive income” empire to run a profitable business as a mom. In fact, she’s pulling back the curtain on how she built (and rebuilt) a multi-six-figure business while raising two kids and working just 15–20 hours a week.
From burning out before she even had babies to doubling down on her core philosophy of defining enough, this episode is full of mindset shifts, financial strategies, and practical systems that have helped her grow revenue without losing her sanity (or her Sundays).
If you’ve ever felt like you’re constantly behind, or you’re struggling to balance business growth with motherhood, this episode will leave you feeling encouraged, grounded, and equipped with practical steps to create your own version of success.
Links mentioned:
- Read the Shownotes: https://elizabethmccravy.com/322
- Sign Up For Shanna’s Free Class with 6 Money Moves to Make in 2025 to Cozy Up with Your Business's Numbers (Without Spreadsheet Meltdowns or Budgeting Burnout): https://shannaskidmore.com/watch
- Grab Shanna’s Simple One Year Business Budget: https://shop.shannaskidmore.com/one-year-business-budget-template
- Grab Shanna’s Simple One Year Home Budget: https://shop.shannaskidmore.com/one-year-personal-budget-template
- Toggl Time Tracking Tool: https://elizabethmccravy.com/toggl
- Ep. 127 What Work-Life Balance really looks like as a mom & CEO: https://shannaskidmore.com/how-to-balance-motherhood-and-business/
- Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz
- Connect on Instagram: https://www.instagram.com/elizabethmccravy/
- Shop Showit templates: https://elizabethmccravy.com/shop
- Join me inside Booked Out Designer:
Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.
Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM
Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit
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