Builder Straight Talk Podcast

Builder Straight Talk Podcast

Real builders. Real stories. Real talk about what it takes to grow in this business. Builder Straight Talk is the go-to podcast for builders, remodelers, and tradespeople who want to scale their business, get projects funded, and learn from folks who've actually walked the job site and built something real. Hosted by Michael Krisa, each episode dives into honest conversations with builders who've figured out how to grow, fail forward, and keep things moving—through systems, smart money, and straight-up grit. If you're building more than just houses—if you're building a real business—this is the show for you. No suits. No filters. Just the stuff that works.

Episodes

December 2, 2025 60 mins

So here's a story you probably haven't heard before. A builder in Australia goes from nearly losing everything to dominating an entire market segment. Then he discovers that America, the land of innovation and doing everything bigger, has somehow completely missed the boat on what he's been doing for 20 years.

Mick Fabar started out the traditional way. Left school at 15, became a qualified builder by 21, had his own company at 22,...

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Daniel Kennerly grew up working cattle on 10,000 acres in rural Florida, learning from his grandfather that a handshake meant something. Fast forward a few decades, and he's building million-dollar custom homes and partnering on a project that's rewriting what's possible in residential construction.

"Everybody knew that if Victor Cowart said, I'm going to do it, it would get done. A handshake. He didn't need a contract. While in to...

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How a French Developer Rebuilt Miami's Luxury Market - One Spec Home at a Time with Pascal Nicolai

Pascal shows up in Miami in 2008 with some cash from selling assets in France, right when everything's melting down. Most people would think that's terrible timing, but he saw it differently.

 "I said to my wife at the time, look, I think there is one opportunity to go there, it is now. I don't think we're going to see this kind of op...

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CRMs aren't sexy. Understatement of the year! They're not the kind of thing you get excited to talk about at the jobsite. But here's the thing: if you're building homes and not using one, you're probably leaving serious money on the table. And we're not talking pocket change here.

In this episode, Michael invited Shari Morton, founder and Chief Growth Officer of Shared Drive, to talk about something most builders would rather avoid...

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Scott Menard has been in construction since he was 17 years old, starting as a laborer for KB Homes during summer breaks. Over nearly four decades, he's worked his way through purchasing, project management, land acquisition, and operations at some of the nation's most respected builders, including Ryland, Taylor Woodrow, and Shea Homes. 

Now he's the president of Homes Built for America, a company that didn't exist four years ago ...

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There's something rare about sitting down with two brothers who genuinely like working together. Chris and Clif Poston make running a homebuilding company that closes over 1,000 homes a year look almost easy, but their story is anything but.

Clif: "Doing what we say we're going to do is really, really important. A foundation of our business. And we try to get that out to people in every aspect of the business, from our employees, t...

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Jim Tobin never set out to spend 27 years at the National Association of Home Builders. He wanted to fly helicopters like his dad photographed at Sikorsky Aircraft. Then politics caught his attention, and he found himself on Capitol Hill in 1995, thinking he'd become a defense lobbyist selling guns and things that go boom. Instead, he landed at NAHB and discovered something better: an industry that builds shelter, creates wealth, a...

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October 14, 2025 68 mins

If you've ever driven past a construction site and wondered why we're still building houses the same way we did 50 years ago, this conversation is for you.

Michael sits down with Ken Semler, President and CEO of Impresa Modular, who's spent the last 25 years trying to get people to understand what modular construction actually is. And no, it's not a double-wide trailer. That's the first misconception Ken tackles, and honestly, it's...

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Glen Harris III was living the contractor's dream in 2016. His custom home building company was doing $4 million in revenue, clients were happy, and he was making good money. There was just one problem: he WAS the business.

Every estimate, every decision, every five-minute phone call ran through him. He'd hit a ceiling and couldn't see how to break through it.

This episode is about what happened next and why it matters if you're st...

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In this conversation, Lance walks through what it actually takes to build a homebuilding business that lasts. He talks about why his first hire made the first project successful (because he knew what he didn't know), how to structure your first deal so you have enough margin to survive your mistakes, and why contingency planning isn't optional when unexpected costs show up.

When Lance Williams started his homebuilding company in 19...

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Most builders hit a wall. They work 80-hour weeks, carry tools, manage crews, chase payments, and somehow still struggle to make ends meet. Sound familiar? That was Duane Johns twenty years ago, grinding it out in Charlotte, North Carolina after moving from the Hamptons.

Then 2008 hit. While other builders went under, Duane used the crisis as a mirror. 

"I think that that too, one thing that happened in that 2008 environment, espec...

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Starting a construction company during the 2008 recession sounds insane, but sometimes desperation breeds the best business decisions.

Matt Millsap's story starts like a lot of ours do - working weekends with dad, thinking he was going to hang out with friends but ending up tearing out bathrooms instead. What makes his story different is where it goes from there.

After flunking out of college, Matt found himself cutting grass for a...

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You know that moment when you're staring at a project and wondering if you're about to make a fortune or lose your shirt? Brian Coffman, Director of Homebuilder Finance at Sound Capital, has been on both sides of that conversation thousands of times, and he's got some real talk for builders ready to scale up.

Michael Krisa sits down with Brian to tackle a question that keeps a lot of builders up at night: what separates those who s...

Picture this: an eight-year-old kid on construction sites, already reading blueprints like other kids read comic books. That's how Adrian C. Avila's story begins, learning from his uncle who took him everywhere and taught him the fundamentals that would shape his entire career.

Fast forward to today, and Adrian runs AVICA Construction and Development, averaging over 800 doors a year across residential, commercial, and industrial pr...

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Michael Krisa welcomes Kelly Bosetti Primeau, an award-winning marketing strategist who has spent 28 years helping builders and developers scale their businesses. This episode quickly evolved into a masterclass on residential marketing strategy.

Kelly reveals that many builders essentially forgot how to market during the COVID boom years. Now that the market has normalized, builders are scrambling to relearn fundamental marketing s...

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Sometimes the best builders are the ones who never planned to build. And Cammie Hancock Beckert proves that taking the long way around can lead to exactly where you're supposed to be. As the founder of Cameron Custom Homes & Renovations and a third-generation member of the Camelot Homes family, Cammie spent years avoiding the family business only to discover it was her calling all along.

On this episode of Builder Straight Talk, Ca...

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Building houses? You've got that covered. But building a business that doesn't rely on you working 80-hour weeks while making $25 an hour? That's where most builders hit the wall.

Cole Tilbury, performance coach with The Professional Builder, is helping construction pros break free from the chaos cycle and build businesses that actually work for them instead of against them. With nearly two years coaching builders across North Amer...

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In this episode of Builder Straight Talk, Michael Krisa invited Sergio Barajas to explore the construction industry's critical labor shortage and how the NHCA is addressing it through education, networking, and business development.

Sergio shares how the alliance grew from zero to 2,500 members across eight markets in just 14 months, with plans to reach 5,000 members in 15 markets by year-end.

The conversation covers the stigmatiza...

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In this episode of Builder Straight Talk, host Michael Krisa welcomes Patrick Lawler, Vice President of Lawler Construction, Inc., to discuss his journey from professional baseball player to construction industry leader.
 
As the son of company founder Jim Lawler (featured in the very first episode of our podcast), Patrick shares insights on family business dynamics, faith-based leadership, and the evolvi...
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Michael Krisa sits down with Tanya Cromwell, one of the founding and managing owners of Caddis Builders in Eastern Idaho, to explore the practical side of running a successful construction company in today's competitive market.
 
Tanya's journey began in 1995 when she couldn't find a house design she liked and decided to teach herself AutoCAD and build her own home. Three decades later, she's built an imp...
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