All Episodes

July 16, 2025 38 mins

In this episode of Building the Premier Accounting Firm, Ahuva Gruen, a seasoned fractional CFO, shares her journey from a young entrepreneur to a financial expert, offering insights on differentiating bookkeeping, accounting, and CFO services. She emphasizes the importance of strategic financial management for business growth and profitability.

Key Takeaways:

  • Differentiate between bookkeeping, accounting, and CFO services to provide tailored solutions.

  • Optimize the “Four P’s” (People, Processes, Profits, Products) to identify and address pain points in a business.

  • Implement key performance indicators (KPIs) such as net profit, gross profit, and cash flow to monitor financial health.

  • Prioritize client communication and accountability for effective implementation of financial strategies.

  • Delegate tasks effectively to focus on high-impact activities and maximize business growth.

From selling candy as a child to becoming a fractional CFO, Ahuva Gruen’s journey is a testament to entrepreneurial spirit and financial acumen. Discover how she helps businesses unlock their full potential by addressing their financial struggles with strategic insights and a hands-on approach.

Featured Quotes:

  • Ahuva Gruen: “Accounting could also stand for accountability.”

  • Ahuva Gruen: “Revenue is vanity, profit is sanity and cash flow is reality.”

  • Ahuva Gruen: “Do what you do best and delegate the rest.”

Behind the Story:

Ahuva’s passion for business and finance started early, influenced by her mother’s beauty salon. Her experience in corporate finance, culminating in a CFO role, led her to realize that many businesses struggle with financial management despite excelling in their core services. This inspired her to start her own fractional CFO business, providing strategic financial guidance to help businesses grow and succeed.

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

 

Sponsors:

Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

Learn the 10 biggest mistakes business owners make and what you can do to avoid them.  Get the 10 Top Business Mistakes PDF now: https://www.agfinancialcpa.com/ 



Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit &


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