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June 4, 2025 46 mins

In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Jeremy Van Groll about niching down into the nonprofit sector and building a thriving accounting business with a strong culture. Jeremy shares his journey from corporate accounting to entrepreneurship, highlighting the unique aspects of nonprofit accounting and the importance of aligning business values with client missions.

Key Takeaways:

  • 🔍 Niche Down: Focus on a specific industry, like nonprofits, to build expertise and speak the language of your clients.

  • 🤝 Build a Strong Culture: Define your company culture collaboratively with your team and ensure it aligns with your values and client missions.

  • 🌱 Emphasize Teamwork: Foster a sense of partnership and collective success within your team and with your clients.

  • 📚 Continuous Learning: Stay updated on industry-specific knowledge and trends to provide valuable insights to your clients.

  • ⚖️ Prioritize Work-Life Balance: Create a flexible work environment that values family and personal time for your team.

Featured Quotes:

  • “The nonprofits and their leaders are the heroes, and we’re the sidekick. We’re going to make you guys shine.” - Jeremy Van Groll

  • “If you’re going to go down this path, the business needs to be an extension of you.” - Jeremy Van Groll

  • “Accounting success is universal.” - Roger Knecht

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

 

Sponsors:

Keepful®:

Let’s be honest—most of us didn’t become bookkeepers or accountants to spend hours learning marketing systems and chasing leads. We did it to serve clients and build a business we love. But what if you could get better clients without the marketing overwhelm?

That’s exactly what keepful® does. It’s the all-in-one marketing system built specifically for bookkeepers and accountants—and it works 24/7 behind the scenes to bring in leads, book consultations, and automate follow-ups.

You get a professional website, branded consultation page, and follow-up automations—all tailored to your business. No more duct-taping tools together or hiring expensive marketing teams.

If you want to grow your firm with ease and attract better clients without doing more work, go check out keepful today at keepful.com.

  

Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

To Connect with Jeremy or interested in his services: https://www.no

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