Values Over Profit? The Accounting Paradox w/ Ingrid Edstrom

In this episode of Building the Premier Accounting Firm, Ingrid Edstrom, Chief Empowerment Officer at Priestess of Profits, shares her journey into accounting, emphasizing the importance of relationships, values, and authentic marketing in building a successful and fulfilling accounting practice. Discover how to move beyond transactional client interactions and create reciprocal, value-driven relationships in Roger Knecht’s interview with Ingrid.

Key Takeaways:

• ✅ Prioritize relationships over transactions to foster client loyalty and deeper engagement.

• 🌟 Define and embody your core values to attract ideal clients and build a strong company culture.

• 🗣️ Communicate authentically in your marketing to resonate with like-minded clients and build a community.

• 🌱 Cultivate a “giver’s gain” mindset to create reciprocal relationships that benefit all parties involved.

• 🚀 Attend industry conferences to stay updated on technology, network with peers, and share your expertise.

Featured Quotes:

• “Thought leaders are the ones making stuff up. That’s what makes them thought leaders.” - Ingrid Edstrom

• “We need to treat each other as humans first… We attract the people to us that we want to invest our time with by being our full, true, authentic selves.” - Ingrid Edstrom

• “The last human freedom is our ability to choose our attitude in any situation.” - Viktor Frankl, quoted by Ingrid Edstrom

Behind the Story:

Ingrid Edstrom’s journey began with a desire to help struggling small businesses in her community. Frustrated by a lack of recognition and a toxic work environment, she started her own bookkeeping business during the 2008 market crash. Through networking, embracing technology, and staying true to her values, she transformed her practice and became a recognized thought leader in the accounting profession. Her story emphasizes the importance of building genuine relationships, aligning values with business practices, and staying authentic in a competitive industry.

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

About People Processes:

You’re the expert in financial strategy—but when clients come to you with payroll and HR issues, you shouldn't have to carry that burden alone. That’s where UAC’s preferred HR partner, People Processes comes in. People Processes partners with accountants and bookkeepers to provide compliant, scalable HR solutions for your clients—so they avoid misclassification mistakes, payroll tax penalties, and labor law violations. People Processes is offering UAC students and alumni exclusive partnership benefits, including a doubled first referral bonus.  Learn more or join their referral network at https://peopleprocesses.com/growcon/.

Sponsors:

Universal Accoun