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March 31, 2021 50 mins

March is Women’s History month. During this celebration, the media usually focuses on Oprah, Michelle Obama or other famous women in history. But today’s guest should also be one of the many women to be honoured this Women’s History Month

In this episode of Chasing Dreams, we get to speak with Maaden Eshete Jones, the founder of Love, Maaden. Maaden is a wellness advocate, story teller, and lover of celebrations. She believes that community begets fearlessness, and that gathering around the table with others to share in real and vulnerable conversation is an act of self love. 


Madi, as she is known to her friends, holds a Master of Public Health with a focus in Social and Behavioural Health. The driving idea behind her company -- Love, Maaden -- is to provide women, particularly mothers, with the tools needed to understand and heal from life's inevitable challenges.

She launched Love, Maaden as a means to encourage others to intentionally unplug and meet their people around a table. Madi is waging a war against fear, and encouraging a generation to overcome isolation and self-doubt in favour of community, joy, and gratitude.

While she wears many hats, she identifies with family first. A wife, Mother, Daughter, Sister and Friend; she currently resides in Maryland with her husband, Louis, and their young daughter.


Young Madi, like most kids, thought she would be a doctor or a talk show host. When asked what she wanted to be when she grows up, whatever profession she would answer, the one thing that she would add at the end of her answer is that she wanted to be a Mom. 

Oftentimes, we see our Moms as super women - juggling professional life, personal life, and so many other things in between. As women, we recognize that being a Mom is a job. Young Maaden always saw her mom as an influence in her life and someone she looked up to and wanted to be like. This is where her journey began. 


Always a lover of science and healthcare, Maaden knew she wanted to be a scientist in the health industry. She knew she wanted to work in the health sector and help others with their health and overall well-being. However, in her student days, hard sciences were what was encouraged. The public health sector wasn’t something encouraged to young students. 

So how did Madi land on the path she is on now? 

At six years old, she remembered her sister being born prematurely. She accounts going back and forth to the hospital visiting her mom and her younger sister. This was the spark where she wanted to help moms and saw herself being a mom as well. She was always concerned with babies, moms, and families and this common thread continued on until her college days. 

Being fascinated with health and wellness, she took up and graduated with a Masters in Public Health. Her masteral thesis was around Maternal and Child Health. Once she got married, she experienced recurrent pregnancy loss. Putting these circumstances and events together, throughout her life, there was always this thread of being concerned with the issues that women faced and particularly for moms. 

As she worked her day job, she always had something on the side helping women and moms, including launching a women’s health non-profit that turned to a one-year project for holistic health. Helping other women and promoting women’s health and well-being was her calling and passion.

A few years after working, Maaden took a break and had a successful pregnancy. She then came back with new and uplifted spirits, and that’s when she launched Love, Maaden. 


According to Madi, Love, Maaden is a marriage of social aspects of life, the science and the spiritual. It’s about getting together around the...

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