Ep.3 – Chefish w/ Jourdan-Cha'Taun EP 3 ft Erica Key

Im Chef Jourdan-Cha’Taun and you are now tuned in to Chef•ish Today we will be chopping it up with Erica Key food blogger extraordinaire.

Who - With a background in corporate marketing & influencer marketing, Erica launched her successful blog Eating With Erica in 2013 and eventually found herself covering Atlanta’s dining, entertaining, and food scene full-time! She has been featured on Good Morning America, Food & Wine, CNN and dang near a resident guest on Fox5 Atlanta! Erica brings almost a decade of personal and professional experience as an influencer to the table and leverages it to help clients better their brands. She has worked with over 250 brands on paid collaborations during her influencer career and has created high-quality content for brands like Saint Germains, Panera, The Kentucky Derby, Kroger, Walmart, La Marca Prosecco, Chambord, Bud Light, American Express, Racetrack, Woodford Reserve and many more. Additionally, she has helped over 100 small to medium businesses create content and improve their online presence and digital footprint. After years of working with business and brands, she married her love for content creation and influencer marketing and launched Thomas & Co Ave in 2021. Today, she happily helps businesses create engaging content and also helps influencers turn their love of content creation into a sustainable business model

Starter

I know we gave your intro but in your own words tell us what you do/ Define what a food blogger is for those that don’t know.

Just to give our listeners a Taste -Give us an idea of whats it’s like being a food blogger? And walk us through how you decide which restaurants to try, and what brands you partner with? Tell us how you prepare for your food content days.

Main Coarse

When did you fall in love with talking about food?

• What was the moment where you were like “this is it”
• What were you doing before you became a food blogger? When was the turning point in your career when you decided Food Blogging was the lane for you?
• What was your inspiration behind Eating with Erica ?
• For those of us who don’t know, how do you actually get paid from food blogging?
• What is the typical pay rate or scale? Is there a difference on pay when you first started? Until now?
• Do you negotiate your contracts? Or do you have a lawyer for that?
• How do you decide which brands to work with or do they come to you?
• I know that you are a new wife & mother, how has work life changed for you over the last year?
• I know you launched Thomas & Co in 2021 can you tell me what that company does or provides?

Recipe for success

What are 3 things you’d tell someone just getting into the food blogging game? And tell me 3 things you’d tell your younger self?

On the days you are food blogging & recipe testing. What are you listening to in the kitchen? After a longs day of blogging & branding what’s your go to meal?

Dessert

Tell us whats next for Eating With Erica- We’re loving the recipes, travel blog and recipes on your site. Will you be hosting your own dinner parties anytime soon? Do you have an aspirations of creating a traveling food blogging show? Will you be doing any more episode of your podcast?

Follow our show : @chefishpodcast Guest : @eatingwitherica

chefish

chefishpodcast