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April 29, 2025 56 mins

AI is an extremely powerful tool that is currently accessible to anyone with an internet connection. We, in the Latino community, can use to give ourselves the leg up we may not have had access to before. Say, for example, you couldn’t get a Master's in Marketing Data Analytics when you were in college, but now you need to make a marketing plan for your business. AI can help you create a personalized marketing plan that appeals to any and every algorithm out there. That being said, not everyone knows how to use AI or use it well. 

 

A lot of people are afraid that AI is going to steal their jobs and leave them destitute. But AI is a tool - it’s as much a tool for you as a hammer is to a carpenter. And in this week’s episode, we’re talking to an expert in tech to teach you how to take your business to the next level. 

 

This week’s guest is Nikki Barua, the Interim CEO of Latinas in Tech. Nikki is a serial entrepreneur, keynote speaker, bestselling author, and leading expert in helping people and organizations accelerate success. In her 25-year career in innovation, she has helped global brands transform their culture and capabilities. Now she is on a mission to help business leaders reinvent the way they lead, live, and succeed in the age of AI. Nikki has won numerous awards, including Entrepreneur of the Year by ACE, named as an EY North America Entrepreneurial Winning Woman, honored as one of the 21 Leaders for the 21st Century, recognized as Entrepreneur Magazine’s 100 Most Influential Women, LA Woman of Influence by The Business Journals and Women of Entrepreneurship by LA Lakers. Nikki holds three Master's degrees and is a lifelong learner with insatiable curiosity. She believes that we are all limitless and leads her life committed to inspiring people to live up to their highest potential.

 

In this week’s episode, Nikki tells us how we can level up as business leaders and use AI to take our businesses to the next level. We are entering a new age of leadership, and I don’t want any of you to get left behind just because you didn’t know how to use the most powerful tool of our generation. Tune in to hear how you can leverage AI to improve your business and hear all the leadership lessons Nikki has learned to become the powerhouse she is today.



Follow Nikki on:
Instagram: @thenikkibarua

Instagram: @latinasintechorg

LinkedIn: Nikki Barua

Website: https://latinasintechsummit.org

Get your tickets for the Latinas at Tech Summit here!

 

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here.

Join the waitlist for the Magnetic Mastermind here.

 

Podcast production for this episode was provided by CCST.

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