Clicksuasion Labs

Clicksuasion Labs

Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.... Show More

Episodes

February 19, 2021

Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness.

This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messagi...

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Would you be our Valentine? I think we click (see what we did there?)

Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating.

Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key...

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February 9, 2021

In this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.

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Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural strife.

Discussion Topics

  • How people contend with COVID-19’s economic challenges, i...
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    In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting c...

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    December 21, 2020

    Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention th...

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    The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations.

    DELIVERY SERVICE DEADLINES

    UPS

  • Dec. 15 – UPS Ground
  • Dec. 21 – UPS 3 Day Select
  • Dec. 22 – UPS 2nd Day Air
  • Dec. 23 – UPS Next Day Air
  • FedEx

  • Dec. 15: FedEx Ground and Home Delivery
  • Dec. 21: FedEx Express Saver
  • Dec. 22: FedEx 2Da...
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    Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology.

    This Expert Insight Interview discusses:
  • The c...
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    Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking.

     

    During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.

     

    LEARNING OBJECTIVES

    - Understand simplistic user experiences that make a significant im...

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    According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated with it. Hypothetical distance is said to be close for likely and certain events and d...

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    September 14, 2020

    The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points. 

  • Has all the investment made towards in-store experience gone to the dumps?
  • Will this be changed for good or is it temporary?
  • Do we know it all?
  • The answers are no but one thing is for sure: habits and behavio...

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    Are you selling lipstick?  You should be. 

    When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect.  

    Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter w...

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    Kristi Villanueva of the West San Antonio Chamber of Commerce, Sunita Trevino of the Brain Coach, and Michael Barbera of Clicksuasion Labs discuss employee engagement, resilience amongst COVID-19, and human decision-making.

    Stream the full video at Clicksights

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    Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic.

    The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confined spaces. They deal with anxiety and stress in their day-to-day lives. Are they using...

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    Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching.

    During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to e...

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    Clicksuasion Labs shares their recommendations for the marketing trends in 2020 based on behavioral science and neuroscience.

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    Happy Valentines Day...

    During this episode, Zoe and Clicksuasion host, Michael Barbera, discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner.

    Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonpr...

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    January 20, 2020

    Crystal Suetterlin made a home at the lab from August 2018 through January 2020. Crystal was the lab's relationship curator and she contributed to research and the Clicksuasion podcast. 

    Crystal's final day at the lab will be Wednesday, January 22nd.

    We are sad to see her leave and grateful for the memories she left at the lab. We wish Crystal much success in her next journey and we will always have her back. Kick butt Crys...

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    Clicksuasion’s Pricing Matrix includes six pricing methodologies. 

  • Competitive Pricing
  • Price Skimming
  • Penetration Pricing
  • Cost Plus
  • Value-based Pricing
  • Behavioral Pricing
  • Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to each pricing strategy. 

     

     

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    In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and more importantly, goal completion. 

    StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by...

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