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January 12, 2020 37 min

Clicksuasion’s Pricing Matrix includes six pricing methodologies. 

  1. Competitive Pricing
  2. Price Skimming
  3. Penetration Pricing
  4. Cost Plus
  5. Value-based Pricing
  6. Behavioral Pricing

Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to each pricing strategy. 



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