Create If Writing

Create If Writing

Create If Writing is the show for writers and indie authors who want to build an online platform without being smarmy. Weekly shows cover topics like building your audience, growing an email list, using social media, and how to self publish your books to find success as an indie author.... Show More

Episodes

Author collaborations can be fantastic ... except when they aren't. In this post, we'll look at how to avoid bad author collaborations and the questions you should answer before you dive in!

It's no secret that I'm into collaborations. I wrote a whole book on working with others called Creative Collaborations.

And yet ... I've had some bad ones.

I still recommend working with others, but I've learned a lot a...

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Everyone's saying go audio: should you? The buzz is all about audiobooks. The audio boom. Audio is the future. But are audiobooks for everyone? Let's find out by diving deep into the reality of audiobooks in 2020. 

SHOULD YOU AUDIO? THE SKINNY ON AUDIOBOOKS IN 2020. 

Why is everyone talking about audiobooks? Simple. Audio is growing. People are consuming more things by audio, from podcasts to audiobooks. 

Even if YOU DON&#...

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April 23, 2020 22 min

I've covered Facebook groups before to the point that I wasn't sure what else there was to say. But, right now, many of us are turning to the internet and online communities, so learning to foster that is more important than EVER. 

The thing is? Fostering community can be HARD. It's tricky. And sometimes we miss the line we need to walk. I've covered much about Facebook groups before. If you haven't checked out ...

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I've already covered writing to market in episode 174 and this post, but this is a big topic! In this post, I want to look at the concept of writing to market backwards. This post will be all about how to position a book you've already written into the market for better sales.

Reminder: What is writing to market?

As I've talked about, writing to market is not a way of selling out just to make money. Writing to market si...

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Even--maybe especially--in times of chaos and crisis, people need your voice. Your story. Your message. 

But you can't give if you're empty. Feed yourself, then feed others with your words and your creative work. 

 

Join the community: http://createifwriting.com/community

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Does launching a book sound stressful to you? You're not alone. Here's the thing: a book launch has a lot of moving parts, but it doesn't have to be INSANE! And it all starts with me telling you to stop wasting time on your book launches.

Specifically? On things that DON'T SELL BOOKS.

A HUGE CAVEAT ON DEFINING "WHAT WORKS"

I need to give a big caveat before I dive into things that people waste time on with ...

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February 21, 2020 33 min

I have avoided this topic for ... as long as I've been writing and podcasting. I do not like teaching productivity. I do not think that I should be doing it.

That said, I've consistently written at least one novel a month for the past two years, while also running this site and podcast (with some podcast breaks here and there), and being a full-time mom to kids who are ages three to eleven.

So, fine. I'm productive. I g...

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This post may be a review to some or completely new to others. But I wanted to get super basic on how to set up the very basic author platform. If you don't have much time, money, and experience, but want to do this for the long haul, here's the best foundation.

 

WHAT IS PLATFORM?

Your platform is your people. It's not made up of numbers but actual people who follow you and will (to a greater or lesser degree) support...

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When authors share success stories publicly, it can be incredibly encouraging and provide a great resource for other authors. 

There is also a dark side to this. 

Namely: backlash from posting, misinformation or missing information in posts, copycats, and comparisonitis. 

Questions to ask before sharing your success and questions to ask before READING success stories. 

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I'm getting a little bit real in this post about what it takes as an author to sustain your book sales and yourself. 

Earlier in 2019 I wrote a post celebrating my success--going from making $30 a month to over $8000 in a month just from digital book sales. I'm still totally in awe of that! (Read this post if you want to know how I did that.)

I don't tend to talk about income a lot, because that's just ... not somet...

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I hear a lot of confusion about writing to market and writing to trend. In this post, I'm going to explain MY personal view and my experience with both writing to market and writing to trend: how they're different, how they're related, and help you figure out what's right for YOU.

 

WHAT WRITING TO MARKET IS

Chris Fox coined the term "write to market" and talks about it in his book called ... (wait for it) ....

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I'm tackling a question that I think more authors (blogger, creatives, and influencers) should ask before they establish their online platform. If they don't ask before, they for SURE should ask soon after. The question is: how close should authors be to their audience?

You might be wondering what this question even means. Stick with me. I think you'll understand why I feel like this is so important.

FROM THE IVORY TOWE...

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It's a well-known fact that many authors hate marketing. But more and more, marketing is something authors must understand and take part in, EVEN if you're doing the traditional route. My goal? Is to help teach marketing for authors who hate marketing. 

First of all, we need to reframe the conversation about marketing.

What comes to mind when you think of marketing? A sleazy car salesman? That person who is constantly shout...

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After sharing how my co-author and I wrote and launched a book in (almost) thirty days, I wanted to have a simpler episode geared toward YOU. Here are some ways to market your book while you write and where to stop wasting your time. 

You want to write a book. You want to self-publish (or, as I like to say, publish independently) on Amazon and/or other retailers. 

But marketing? 

Ick. Overwhelm. No. Help! 

If that is YOU, then I w...

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When I wrote this post, I got overwhelmed. You might too! Fair warning. But in the moment, this was FUN. Not overwhelming. I'm going to share what I did with my co-author and then will have follow up posts that are more geared toward a practical-for-YOU way to launch. There will still be takeaways here for you in the details. Just pinky swear you won't read and then get overwhelmed and stop writing? Please? Okay. Great. Let...

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Have you ever wondered if should write under a pen name? Or why some authors choose to write using a pseudonym? In this post, you'll learn why you might want to write under a pen name (or not) and how to navigate having multiple pen names.

A year ago, I tried an experiment.

I found a genre that was selling well where I thought I could find success. I didn't really want to use my already-established email lists and social m...

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If you're having trouble growing your list, it's like a matter of eyeballs (traffic) and hooks (creating relevant, attractive content). Learn more in this episode or check out resources at http://createifwriting.com/168

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Which paid promos should you use when it comes to your FIRST book? For more links and details on paid promos, check out episode 142 and the show notes: http://createifwriting.com/142

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This post comes after the news that Mailchimp is making some big changes in 2019. I'll break down what these changes mean for YOU and whether or not you should switch. Spoiler alert: YES. I'd recommend changing. 

When I very first got started with email in 2013, I used Mailchimp. I heard a speaker talk about the importance of an email list and that's what she recommended. They had a free plan for up to 2000 emails and w...

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SHOULD YOU PROMOTE YOUR FIRST NONFICTION BOOK? 

The answer here is a little bit (maybe a LOT) different. I feel like there is a vast difference in how promotion looks for fiction and nonfiction. I've found WAY more free options for promoting nonfiction books. 

Why? 

Well, nonfiction books (other than creative nonfiction, like memoirs) often contain information that can be parsed out and packaged into other content. For exampl...

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