Seddy Hendrinx Talks Breaking out of Duval

After starting the year with interviews focusing on film history, this week are talking about present and future music. Seddy Hendrinx is the latest signee to Generation Now (Lil Uzi Vert, Jack Harlow) and he is poised to have a good run. Here we talk to him about growing up in Jacksonville, Florida, developing his musical style and of course the struggling football franchise in his city.

3:00 - Seddy is perhaps the first rapper from Jacksonville to break out nationally. Here he talks about how much talent is in "Duuuuval" and how he aims to give more than the "shoot em up bang bang" that many rappers from there come out with.

5:30 - He talks about his upbringing in Jacksonville and how his mother is the one who introduced him to music as a form of therapy. He also reveals how Kendrick Lamar Good Kid, Maad City is the album that inspired his style and content when he decided to start a rap career. 

11:00 - Seddy talks about the moment he realized that he wasn't the only one going through tough times and how his music started to resonate with other people, even if it was just one person. He also speaks on staying true to himself and not hopping on trends and waves to get on. He also speaks on cutting back on using autotune on his voice.

15:30 - Seddy is signed to DJ Drama and Don Cannon's Generation Now label. Here he speaks on how he landed in Atlanta, sneaking into their Mean Streets Studios building and working his way up from there. He also gets into being such a prolific artist, dropping a new project every year since he's come out.

20:00 - Seddy also has his own company Florida Boy that he started with his uncle and talks about why he still decided to sign with another label. He also keeps it real about how the culture of support in Jacksonville's music scene.

23:30 - Seddy's breakout song "Lowkey" is currently at 10 million views on YouTube. He talks about how the song came about, how he knew it was a hit the first time he heard the beat and how it has changed his life.

26:00 - Seddy also paints on the side and talks about being able to have multiple artistic outlets.

28:00 - We couldn't talk to a person from Jacksonville and not talk about their football team. FYI, his head dropped when he started talking about them.

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