Mit jeder Pflanze wird immer auch ein bisschen «gutes Gewissen» gekauft. Vielen Konsumentinnen und Konsumenten sind die Schattenseiten der Pflanzen nicht bewusst: Was soll an einer Pflanze verwerflich sein? Der Frevel an der Natur liegt bei Zierpflanzen mehr an den Prozessen des Pflanzenhandels als bei der Kultur. Greenwashing bedeutet auch Vereinfachung, weshalb im Pflanzenhandel Komplexität häufig ausgeklammert wird.
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