Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters.
We talk about:
- Moving beyond the transactional nature of voter engagement
- Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments
- The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together
- Expanding contextual targeting and leveraging influencers
- Data needs to be balanced with an understanding of the art and emotional impact of effective political ads
#VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement
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