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January 5, 2021 23 min

As global crises and heated politics divide nations, new challenges and opportunities arise for leaders and brands across the globe. Rallying people together is the only way to rise to the occasion and give consumers what every human wants— connection.

In this episode, CEO Fran Biderman-Gross and business founder Jennifer Dipasquale explore how the brands that create communities create value beyond social good. Such businesses grow audiences who will consume content, share support, contribute to the cause, and remain unshakably loyal.

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