CTR Secrets and Social Shakeups
It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers.
Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta's launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after AI sock puppets could sway opinions 3-6x better than humans. Meanwhile, Pinterest is charging ahead with AI content labeling so you can actually see—surprise!—real images again. Plus, political maneuvering has TikTok advertisers doing the Hokey Pokey while Meta rolls out shiny new ad options across Threads and more.
Our hot take? If you thought getting a blue check was easy, wait until you see Blue Sky put the power of verification in the hands of users and newsrooms—finally, checkmarks that mean something!
So, whether you're lamenting lost organic traffic, trying to dodge AI slop, or just want to keep your brand out of the spammy dog pile, grab your headphones and catch Erin, Duncan, and Jacob as they break it all down with wit, wisdom, and maybe one too many tinfoil hats. See you at the EDGE—don't be a piece of cyber driftwood!
News from the EDGE:
[00:03:03] Google hypes AI Overviews, refuses to answer CTR question
[00:09:19] ChatGPT Leads AI Search Race While Google & Others Slip
[00:15:28] U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI
Social News from the EDGE:
[00:20:11] Meta releases its CapCut rival Edits globally
[00:22:45] Meta rolls out ads globally on Threads feed
[00:26:15] Meta adds dynamic overlays to Advantage+ Catalog ads
[00:29:12] A New Form of Verification on Bluesky
[00:31:31] Cracking Down on Spammy Content on Facebook
[00:36:44] Trump Says He May Extend TikTok Sell-off Deadline Once Again
[00:40:26] Pinterest launches new tools to fight AI slop
[00:42:44] Reddit Looks To Add Human Checks To Weed Out AI Profiles
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
WAIKAY https://edgeofthewebradio.com/waikay
Thanks to our Social News Expert: Duncan Alney
X: @firebelly
LinkedIn: Duncan Alney
Follow Us:
X: @ErinSparks
X: @TheMann00
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.