Geofencing for Small Businesses: Boost Sales and Engagement with Barbara Wardell & Ernesto Cullari

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it’s an affordable and effective marketing strategy for small businesses—especially those with limited budgets.

We discuss:

• How geofencing targets the right audience with precision
• Why it’s more cost-effective than traditional marketing
• How home-based businesses and service providers can benefit
• The importance of niche marketing and continuous education
• A new Amazon advertising opportunity for service-based businesses

If you’re a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you!

Timestamps:

(00:00) Introduction: What to Expect in This Special Episode
(01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts
(02:30) What is Geofencing and How Does It Work?
(05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing
(08:30) How Geofencing Protects Privacy While Still Being Effective
(12:00) How Small Businesses Can Find and Target Their Ideal Clients
(16:30) Smart Marketing Strategies for Service-Based Businesses
(22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts
(29:00) The Importance of Niche Marketing & Continuous Self-Education
(35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses
(40:00) Where to Learn More & Final Takeaways

Resources & Links Mentioned:

• Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation.
• Follow Ernesto on Instagram: @ernestocullari
• EmpowerHer Self-Paced Program: empowerherap.com 

Special Announcements & Links