Season 3, Episode #12: Client Care, Specialization and Catering to a Niche Market with Jonathan Goldford and David Hartstein
February 15, 2018•39 min
Jonathan Goldford and David Hartstein, co-founders of Wired Impact, chose to forego a large chunk of their potential client base and cater strictly to a specific section of the market, namely the non-profit sector. I chat to David and Jonathan about what inspired this decision and what the ongoing process looks like. It is truly inspiring to hear a story of a passion directing the way a business progresses and leading to particular success. The story of Wired Impact is a great lesson in doubling down on your beliefs and strengths and relinquishing baggage to achieve your ideal business model. David and Jonathan have a wealth of insight and reflective wisdom to share that we cannot wait to impart to our listeners, so tune in.