Season 3, Episode #9: How To Express and Actualize Your Values For Greater Impact With Eric Verkerke
January 25, 2018•37 min
In today’s episode we welcome Eric Verkerke, the co-founder of Emergence Creative, a global creative agency focused on social impact. Eric's career background is as comprehensive as it is impressive, from agricultural research for Oxford University to science journalism for National Public Radio, and from founding a startup medical device company to big agency leadership at McCann Global Health. Despite his success in the industry, Eric decided to found his own agency, motivated by the feeling larger agencies were simply not able to deliver the level of professionalism and impact that he wanted to have for social good initiatives. In this episode, we discuss the constraints that come with working in larger agencies, challenges around the culture of pro bono work for social impact, and how to actualize your values.