When was the last time you relied on 10,000 year old information for your decision making? That's when your 'gut instincts' were programmed and on this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut instincts, learned behavior,and information based decision making, and how override your caveman brain and make better decisions.
Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is the CEO of the consulting, coaching, and training firm, Disaster Avoidance Experts. He is on a mission to protect B2B marketers from dangerous judgment errors known as cognitive biases by developing effective decision-making strategies. A cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC. His new book, available on Amazon and in book stores, is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.