Getting to The Table: Why Agriculture Needs a Mindset Shift in Transition Planning
Transition planning is one of the most challenging — yet most important — conversations farm families will ever face. In this episode, Tracy sits down with Elaine Froese, Canada's Farm Whisperer, to explore why so many families avoid the conversation and what it really takes to successfully get to the table.
Elaine has been coaching farm families for decades, helping them navigate tough conversations about wills, estates, business structures, and—most importantly—the emotions and identities tied to farming. In this powerful discussion, she shares what separates families who succeed in transition planning from those who stay stuck, how identity and fear stall progress, and the mindset shift agriculture desperately needs.
If you're part of a farm family, this is an episode you cannot afford to miss.
⏱️ Episode Highlights
- Introduction to Elaine Froese
- The key differences between families who succeed at transition and those who don't
- Why farm families avoid the conversation —beyond wills & estates?
- Is Dad the main roadblock? Understanding the founder's resistance
- The identity crisis of the farm founder and how it derails planning
- Mom's role: why she often wants peace but struggles to gain support
- How farm kids or in-laws can start the conversation (and follow up)
- The cost of waiting: what's realistic for farm kids hoping to farm
- Why hiring a coach can save money (and family harmony) before involving lawyers & accountants- What a transition plan really costs and how long it takes
- How to keep going when the process drags on- Elaine's services & upcoming membership opportunity
💡 Key Takeaways
- Transition planning is less about legal documents and more about family communication and identity.
- Many founders stall because of fear of change, loss of control, and struggles with personal identity beyond the farm.
- Moms often want harmony but need allies to get conversations moving.
- Farm kids must balance patience with the real costs of waiting.
- Working with a farm family coach early on can reduce emotional stress and financial costs.
SHOW RESOURCES
🌐 Elaine Froese Website: https://elainefroese.com
📚 The Farm Family Transition Membership - https://elainefroese.com/membership/
🌟 NOW OFFERING A 14-DAY FREE TRIAL! (September 2025)
Thanks for tuning in,
Tracy
🔔 Stay updated with in-depth podcasts on agricultural market updates, expert farm economy analysis, the latest farming technology innovations, and more — hit subscribe!
https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1
🔗 FREE DOWNLOAD: Transition Planning Resource Guide. Tracy shares a new free tool for listeners eager to learn more about transition planning. https://www.farmmarketer.com/impact_farming_show/free_resources
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🎬 Recommended Playlists
👉 Farm Business Management
https://www.youtube.com/playlist?list=PLEhfbfi9NHV9m39kWPrnd1hTHGLmZAxp1
👉 Ag. Economy
https://www.youtube.com/playlist?list=PLEhfbfi9NHV8P3CztzfyPingugkGzUoYb
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✅ About The Impact Farming Show: Produced by Farm Marketer.
Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.
Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.
Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.
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🔎 Related Phrases:
Farm Transition Planning, Farm Succession Planning, Elaine Froese, Farm Family Coach, Tracy Brunet, Impact Farming Show, Farm Business, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Financial Independence For Farmers, Wealth Management for Farmers, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness
#FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #ElaineFroese #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions
⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from
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