In-Ear Insights, the Trust Insights Podcast
In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.
Episodes
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. You will see how to balance human oversight with agent autonomy to prevent token overr...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation.
You'll learn the risks of experimental autonomous systems and how to protect your data. You'll discover ways to connect AI to your calendar and task managers for better scheduling. You'll build a mindset that turns repetitive tasks into permanent automated systems. You'll...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI.
You will learn the four key options organizational leaders must consider when AI begins automating existing roles. You will identify which essential durable skills guarantee success for employees working alongside powerful new technologies. You will discover how to ad...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks.
You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured recipes that guide your agents to perform repetitive work. You will identi...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing survey data using generative artificial intelligence tools.
You will discover how to use new AI functions embedded in spreadsheets to code hundreds of open-ended survey responses instantly. You'll learn the exact prompts needed to perform complex topic clustering and sentiment analysis without writing any custom software. You will unde...
In this week's In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering.
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the massive technological shifts driven by generative AI in 2025 and what you must plan for in 2026.
You will learn which foundational frameworks ensure your organization can strategically adapt to rapid technological change. You'll discover how to overcome the critical communication barriers and resistance emerging among teams adopting these ne...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs).
You will understand the crucial differences between massive large language models and efficient small language models. You'll discover how combining SLMs with your internal data delivers superior, faster results than using the biggest AI tools. You will learn str...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI.
You will understand why the content AI generates is legally unprotectable, preventing potential business losses. You will discover who is truly liable for copyright infringement when you publish AI-assisted content, shifting your risk management strategy. You will learn precise ac...
In this episode, learn the secrets to designing and delivering unforgettable workshops and presentations.
You'll discover the ideal balance between lecturing and hands-on exercises to keep your audience completely engaged. You'll learn a powerful method to understand exactly what your audience wants to learn before you create a single slide. You'll find out how to use AI to slash your preparation time while creating perfectly tail...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential selling frameworks and why they often fail today.
You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the actual non-linear journey of the customer. You will discover how to use ideal cust...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game.
You will discover how to transition from simply helping clients to proactively taking tasks off their to-do list. You will learn the exact communication strategies necessary to manage expectations and ensure timely responses that build client trust. You will understand t...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss creating reports that tell a story and drive action using user stories and frameworks.
You will understand why data dumping onto a stakeholder's desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, including the SAINT model, that help you move from basic analysis to crucial, actionable d...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference.
You'll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You'll master the critical thinking and contextual skills you must develop now to transform yourself into an indispensable expert. ...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy.
You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which sessions offer the best return on your time investment. You will discov...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value.
You will learn the strategic framework necessary to move beyond simple, one-off interactions with large language models. You will discover why focusing on your data quality, or "ingredients," is more critical than finding the ultimate prompt formula. You will understan...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system.
You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, comments, and shares act as critical input data that constantly trains the und...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today's marketing landscape, especially with the rise of generative AI.
You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of generative AI, influencing search results and prompt engineering. You will learn...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers.
You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You'll discover when AI is an invaluable asset for decision support and when relying on it fully can lead to costly mistakes. You'll gain p...
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify a true AI expert amidst a crowded market.
You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You'll learn key questions to ask and red flags to watch for when evaluating potential partners for your AI initiatives. You ...
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