In Focus
Helping you gain clarity and insight on business and marketing strategies for your agriculture brand.
Episodes
June 30, 2021 • 45 mins
We’re wrapping up season 4 with a story of transformations. As equine massage therapist Chelbie Engle has discovered, they happen everyday. What started as a way to help horses feel better has turned into a mission to change lives.
Chelbie has found a transformation within herself, her customers and their horses. And she is amazed everyday at the experiences she encounters.
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June 23, 2021 • 49 mins
Successful people make a plan and achieve it. They don’t settle and they don’t wait for someone to do it for them. That’s the mindset that has helped Adam Harms and Lorenzen Farms become one of the largest seedstock operations in Illinois. Their goal of perfection keeps them striving for better genetics and opportunity, even when their cattle are already excelling.
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June 16, 2021 • 49 mins
Every obstacle is an opportunity, whether it’s health related, weather induced, or the result of business operations. For Summer Terry, working smarter instead of harder, has helped find the opportunity with great success. Her desire to create a future for her equine massage business has spurred her to think outside-the-box and take advantage of difficult situations to grow and thrive.
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June 9, 2021 • 30 mins
Customized service and personal relationships are the driving force behind LAG Industries and the Brackman family. What started in 2015 as a vision to create better livestock handling equipment has become a mission to make every customer a part of the family.
Co-owner Bradley Brackman knows that going the extra mile for product design, installation and customer service sets him apart from the competition and helps develop lastin...
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June 2, 2021 • 29 mins
Susan Hart and Kathy Heim had no interest in helping their dad on the ranch as kids. But now, they are fully vested into helping his invention find a home on every ranch. Not only did they bring a new product to market, they found a calling to change lives and provide a better experience for building fence.
Learn how this sister duo has carried on their father’s vision, found their own mission and turned misfortune into a journe...
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May 26, 2021 • 55 mins
When you give more than you take, you receive greater success. It goes against reasoning, but it’s the reality of life and business. Jeff Kaprelian has taken this sentiment to heart and created Kapco Futures to provide value above and beyond the normal call of duty.
Seeing the gaps in the brokerage industry, Jeff created his company to serve and help customers in new ways. His commitment to transparency and customer success have...
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May 19, 2021 • 39 mins
You’ll never truly succeed until you step out of your comfort zone. In Jason Yordy’s case, that meant reaching new people and building relationships to grow his business. Today, the 5th generation turkey and row crop farmer has his sights on making TurkeyTrac the household name in turkey and chicken barns nationwide.
Yordy relies on his background in poultry production and engineering to connect with farmers and help them improv...
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May 12, 2021 • 45 mins
Discipline + Proven Genetics = Value
That’s the mantra that has helped Josh and Corry Worthington grow their operation for the past 18 years. With a strong focus on creating cattle that meet the future demands of producers and consumers both, Worthington Angus continues to pursue bigger and better plans for their operation and their customers.
Josh knows the breeding and management decisions he makes today will impact the end p...
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May 5, 2021 • 36 mins
If you can’t laugh at others, laugh at yourself!
There’s plenty of laughter in this week’s episode as Matt and Rockael Stubblefield reminisce about their journey with Brush Creek Valley Farms. We talk about the challenges, struggles and triumphs experienced as this couple jumped head first into farm to fork marketing.
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April 28, 2021 • 37 mins
Small town roots and big time dreams drive Brian and Bret Kennon to be the go-to land realtor in Missouri. The 4th generation to run Stewart & Kiefer Real Estate, these brother take their legacy and job very seriously as help land owners on both sides find their dream property.
Brian and Bret know that success is the result of investing time and energy into the places and people you want to help.
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April 21, 2021 • 48 mins
It’s not often that a beef producer gets the same benefits from genetic selections as his customer. For more than 12 years, Schu-Lar Herefords has placed intense focus on balanced trait selection, with an emphasis on feed efficiency. But not only does it benefit their commercial bull customers, it helps them produce high quality beef of their own.
As the market for direct beef grows for Bryce Schumann, he believes the story of ...
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April 14, 2021 • 59 mins
Business, marketing, finances, personal development….this conversation covers it all! Corey Rozenboom runs Alpha Ag Research, a contract research company serving seed and crop protection companies across the Midwest. His passion for excellent customer service and commitment to sound business practices is second to none.
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April 7, 2021 • 36 mins
To say that Katie Nixon is an advocate of food security would be an understatement. For more than 12 years, she has served in volunteer and professional capacities across the world to connect producers and consumers with affordable food and profitable markets.
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March 31, 2021 • 36 mins
Even a simple product like ear tags can make a big difference. Over the past 4 years, Livestock Lens has brought efficiency, accountability and transparency to the beef industry like never before.
People still can’t believe the simplicity of this company’s technology to record herd data, track animals through the supply chain and even count a pasture full of cows in seconds.
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March 24, 2021 • 33 mins
When you’ve been a warrior and risked your life, losing a little bit of money is far from the worst-case scenario. Army Ranger Veteran Patrick Montgomery relies on that mindset to help drive KC Cattle Company to success. Selling Wagyu beef and Berkshire pork direct to consumers has allowed him to fulfill a dream and passion for helping others through agriculture.
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March 17, 2021 • 49 mins
Having a plan has saved Daniel Diederich’s dairy more than once. In his 10+ years as owner of the family operation, he’s experienced nearly as many challenges. But a commitment to the long-term vision and the ability to adapt and pivot has kept him from selling the farm.
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March 10, 2021 • 48 mins
Feed efficiency isn’t always a highly valued trait. But the Green Feed and Smart Feed systems from C-Lock intend to change that sentiment. Manager of Beef Systems & Solutions, Ted Cunningham provides an exciting discussion around the new technology available to producers to manage feed intake and efficiency, improving profitability on their operations.
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March 3, 2021 • 34 mins
Chris Scheutze is passionate about mineral. More importantly, he’s passionate about helping people. With the science to prove their success, Tracer Minerals is on a mission to help livestock producers, crop farmers and humans capture improved health and performance with chelated trace minerals.
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February 24, 2021 • 33 mins
Kevin Johansen has seen both sides of the labor battle in agriculture. From working as a freelancer on cattle operations and show strings to hiring his own help, he understands the struggles each side experiences. That’s why he created the AgButler App and why he is on a mission to revolutionize the workforce and labor shortage in rural America.
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February 17, 2021 • 31 mins
The Valley Oaks Angus crew knows adding value is the basis for success. Through their customer loyalty programs offered to bull buyers, and a commitment to providing quality local beef, the Ward family places an innate focus on going above and beyond to ensure customer success.
Tony and his family believe in providing the best genetics, best marketing opportunities and best customer service they can every day. They know the impo...
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