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October 15, 2025 45 mins

Do you know how to tell your story authentically, not artificially?

GMAC Zach and Susan Berishaj, founder of Sia Admissions, discuss the evolving role of AI in MBA admissions and the importance of authentic storytelling. They explore common misconceptions about the admissions process, the risks of over-reliance on AI, and the significance of introspection in crafting a compelling application. Susan shares her journey in founding Sia Admissions and emphasizes the need for applicants to find their unique voice and story, while also providing practical advice on how to navigate the application process effectively.

Resources:

Learn About Sia Admissions/Book a Consultation: https://www.siaadmissions.com/mba-admissions-consulting

Free Written Profile Evaluation: https://sia-admissions-mba-profile-evaluation.paperform.co/

Sia Admissions on YouTube: https://www.youtube.com/@siaadmissions

About Our Guest:

Susan Berishaj is the founder of Sia Admissions, a boutique MBA admissions firm trusted by high-performing professionals across consulting, finance, tech, and healthcare. Known for her strategic, psychology-informed approach, Susan helps applicants translate complex career paths into powerful, purpose-driven MBA narratives. Her clients span top global firms and industries, with admissions to every M7 and Top 20 program. Susan's process is rigorous, insight-driven, and built to position candidates as the kind of leaders business schools compete to admit.

Takeaways:

  • AI can assist in polishing applications but cannot replace authenticity.
  • Admissions teams look for fit, resilience, and a clear vision beyond just grades.
  • Introspection is crucial for applicants to understand their unique stories.
  • AI should be used as a tool, not a crutch for critical thinking.
  • An application must convey the applicant's soul and personal journey.
  • Every applicant has a place in a business school that fits their goals.
  • Childhood experiences can inform and enrich an MBA application.
  • The 'why' behind pursuing an MBA is essential for a compelling narrative.
  • Balancing authenticity with polish is key to effective storytelling in applications.

Chapters:

00:00 Introduction to AI in MBA Admissions
02:25 Susan's Journey and the Birth of SIA Admissions
07:03 Misconceptions in the Admissions Process
08:58 Authenticity in Applications
11:52 The Role of AI in Applications
15:27 What Gives an Application Its Soul?
22:13 Using AI Responsibly in the Application Process
23:48 The Power of Introspection in MBA Applications
30:56 Defining Your Goals and Authentic Story
39:38 Crafting Your Narrative: Balancing Authenticity and Professionalism
42:21 Bringing Authenticity Beyond Essays: Interviews and Recommendations

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