[Israel Business Series] 2 Big Mistakes When Buying or Selling a Company with Yadin Shemmer, Founder and CEO of Intrinsic

Yadin Shemmer is the Founder and CEO of Intrinsic, an acquirer and accelerator of Amazon-focused health and wellness brands. Before founding Intrinsic, Yadin spent 15 years building and running consumer health businesses, including Mango Health, which sold to TrialCard in 2019. He also ran the consumer business at Everyday Health, which sold to Ziff Davis in 2016 for $467 million and Better2Know. Yadin had started his career in finance as both an M&A advisor and later as an investor.

In this episode…

As a vision-driven entrepreneur, you build businesses to last. But when you have to sell it or acquire another company along the way, you want to make sure it aligns with your vision. Unfortunately, we tend to make many mistakes when trying to buy or sell a company. According to Yadin Shemmer, Founder and CEO of Intrinsic, one of such mistakes is making your choice to sell or buy a company primarily about financials. 

You may think, "this company is profitable. I'm just going to buy revenue and profits, put it together, and it's going to work." If business is about revenue and profits, what's wrong with deciding on that basis? The issue is that there's a whole strategy you're missing. Want to learn more about this strategy — and other mistakes to avoid?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Yadin Shemmer, Founder and CEO of Intrinsic. They talk about how Yadin began his journey building, selling, and acquiring companies — and the lessons he's learned. They also discuss how Yadin's attracted top advisors, the types of companies he buys or partners with, and of course, the big mistakes people make when buying and selling a company. Stay tuned.