We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills
Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia
Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story
Challenge - Connection and Communication with new drinkers
Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels
Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine
Contact Details and Outro
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Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk
GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills
Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator
Date recorded: 2 April 2025
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