All Episodes

October 6, 2016

In this week's Investor Success Podcast with special guest, Zach Braunel, we talk about the secret sauce of successful direct mail marketing campaigns to find motivated sellers using postcards and yellow letters

Discussion Points on Direct Mail Marketing:

  • Direct mail results with postcards vs. yellow letters
  • The power of a personalized letter
  • Why variable font printing is critical
  • Marketing in disguise strategy:
  • Small invitation size envelopes
  • Address label on back
  • Easy to open envelope (flap tucked in, not glued shut)
  • Why multiple touch campaigns work:
  • Mailing 1 - Ivory envelope/red ink
  • Mailing 2 - Gray envelope/blue ink
  • Mailing 3 - Blue envelope/Green ink
  • How to create a power list for deals:
  • Absentee owned
  • Length of ownership
  • Equity position
  • Date of birth of owner
  • Ready to take your investing to the next level?

    Join your podcast host, Jim Ingersoll, in the Investor Success Mastermind

    Share
    Mark as Played

    Chat About Real Estate Success With Jim Ingersoll

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.