Magic

Joshua Rood is the Co-founder and CEO of Dr Hops Real Hard Kombucha Beer. Dr Hops combines alcohol-tolerant kombucha cultures with the world's finest organic, fair-trade ingredients for a great-tasting, health-conscious alcohol. Dr Hops contains no extracts, "flavorings," GMO ingredients, glutens, or pasteurization. 

Before founding Dr Hops, Joshua was an Assistant Store Manager and Community Team Lead for lululemon Athletica and a Course Supervisor for Landmark Education. Joshua has worn multiple hats throughout his career, including musician, bartender, and chef at a yoga retreat center.

In this episode…

A beer with no extracts, "flavorings," GMO ingredients, glutens, or pasteurization. Sounds impossible, doesn't it? 

Dr Hops Real Hard Kombucha proves it is possible: a health-conscious alcoholic beverage with exceptionally wonderful taste. It's magical and a bit mysterious, like the White Rabbit in Alice in Wonderland or the children's story The Velveteen Rabbit. How can something that tastes amazing also be good for you? Dr Hops shows that anything is possible when a community comes together to change the world — or at least the alcoholic beverage industry. 

In this episode of It's Not Just Business Talks with Sonja, Sonja Anderson sits down with Joshua Rood, Co-founder and CEO of Dr Hops Kombucha Beer, to discuss his path to creating a magical new beverage. Joshua shares the conversation that sparked the idea for Dr Hops, the rabbit who inspired the brand's name, and why he is passionate about partnering with his community.