Trust Your Inner GPS

Deirdre Breakenridge is an author, entrepreneur, and CEO of Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at many Fortune 500 companies. She is a career-long storyteller and strategist helping brands and professionals to ignite more energy around their communication, lead pressing media conversations, and grow influence in the market. Deirdre has been working with leaders for decades to create award-winning PR and marketing programs and building relationships based on loyalty and advocacy.

Deirdre is also the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, was released in April 2021. Her other book, Answers for Modern Communicators, was recently named by BookAuthority as one of the “100 Best Storytelling Books of All Time.” As an international speaker, Deirdre shares her research and career journey in PR, marketing, branding, and social media communications. She has been blogging at PR Strategies for over 10 years and is also the host of the Women Worldwide podcast, which is in its sixth year with nearly two million downloads.

In this episode…

Finding the way to your destination is important, but so is the journey you take to get there. For matters that fall outside of simple navigation, how do you determine the best way forward? And, if you find yourself in a leadership role, how can you be sure that you’re staying true to yourself as you lead others?

For Deirdre Breakenridge, leading like a woman means embracing who you are, believing in yourself, and using that as a gift to lead others. She suggests that if you take the time to listen to your inner GPS and learn to trust it, it will guide you to new opportunities. Deirdre also recommends having well-defined values so that your inner GPS can guide you on ethical matters as well. 

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Deirdre Breakenridge, the CEO of Pure Performance Communications, about the need for women to trust in their inner GPS. Deirdre also talks about building her business, dealing with a family tragedy, and writing several books. Plus, Deirdre explains why the FEEL model that she created is helping leaders and brands form better relationships.