The Gutsy Boss with Becky Mollenkamp
Becky Mollenkamp believes women deserve to feel powerful and fulfilled. As a certified business mindset coach, she helps her clients dream and play bigger, while also finding contentment in the here and now. Learn more about Becky at beckymollenkamp.com.
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In this episode...
For years, Hailey Dale had a guilty secret. She was telling her clients one thing about content (you can do less!), but not entirely practicing what she was preaching. She felt like a fraud, but also felt trapped by the endless content creation grind.
Nearing burnout, she accepted a challenge to take an intentional month-long content creation hiatus, and used that time to promote older posts. That experience showed her a more effective approach to content—building an evergreen library of content.
It took guts, but this change has helped Hailey's monthly revenue more than double. The "doing less to do more" approach has freed her up to focus on the highest-impact, revenue-generating activities. Even more than that, it's given her more space to create higher-quality content when inspired and to put effort into collaborations and real-time marketing techniques.
Now Hailey gets more done in less time, working 6 hours or less a day. Best of all, breaking up with the guilt over her content calendar had a profound effect on her mental health.
More nuggets in this episode:
Hailey Dale, MA is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, DIY content kits and award-winning, tell-all weekly blog, she’s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.
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