In Episode 686 we talk about thriving in business over the long run. The guest, Dave Yoho, started his business in 1962 and has run the daily operations as president every day for nearly 60 years. He is now 93 years old and is still learning, growing, and making decisions to expand his business.
We talk about how the word of business has changed, and how it has stayed the same. People still struggle with sales, marketing, training, hiring, business plans, replicable models, etc... Dave Yoho is dedicated to understanding the needs of others and how to convey messages which will benefit his clients, readers, and audience members in finding solutions to problems.
His secret to success and longevity? Energy, Persuasion, Optimism, and Discipline.
Thom closes the interview by pointing out that many people look to the 22 years old entrepreneur for advice, when looking to someone with nearly 7 decades in business might be a better way to find a path to long-term success.
About Dave Yoho
Founded a company at age 28, which eventually operated with 22 branches in 13 states and in the early 1970's had a volume of $60 million.
His ideas and counseling have brought success to thousands. Dave Yoho’s experience representing Fortune 500 companies as well as entrepreneurs gives him a rich history of profit improvements, turn-arounds and in-depth problem solving.
He is the President of the oldest, largest and most successful consulting company representing small businesses.
He has appeared in over 100 training videos. He is the author of the best-selling book: Have a Great Year Every Year (Oakhill Press). His company developed the sales methods which are used by the most successful people in the in home sales industry.
Major Accomplishments:Developed: The step selling system (originally "Six Sales to a Sale").
Created: The most effective system for hiring and training salespeople.
Introduced: The total offer concept – "Post-negative" suggestion – The acceptance/rejection close – The preferred customer discount – Audio/video training systems for every level of the industry – How to run a more profitable business – Customer satisfaction selling.
Presents: High energy, motivational training seminars (over 5,000 paid presentations).
Researched: For over 17 years, the concept of communication then developed and introduced Power Linguistics™ (a complete study course).
Provides: Advice and direction for public and private corporations.
https://thomsinger.com/podcast/dave-yoho
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