Marketing Murder Mysteries with Michael Graham

Marketing Murder Mysteries with Michael Graham

A deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.... Show More

Episodes

In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products. 

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In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole! 

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In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?

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March 12, 2020 15 min

In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. 

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In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!

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March 2, 2020 12 min

In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.

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February 27, 2020 14 min

What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.

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February 20, 2020 15 min

Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions!

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February 20, 2020 24 min

In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? 

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In this episode, we talk about the effects of political positions on brand identity. 

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We discuss the effectiveness of the brute force advertising approach taken by some  Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?

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We sit down with Millennium Agency's Creative Director to discuss the importance of design in marketing and dissect a few infamous design fumbles, including the 2009 Tropicana redesign disaster.

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Exercise equipment manufacturer, Peloton, recently released a commercial for a stationary bike that has gone viral for all the wrong reasons, and our marketing experts break down the pros and cons of the attention to determine if all the free publicity is worth the backlash.

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Is Juul becoming Big Tobacco 2.0? We’re diving deep into the leading e-cigarette maker’s aggressive youth-focused marketing tactics with Dr. Albee Budnitz from Breathe NH.

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