Marketing Murder Mysteries with Michael Graham

Marketing Murder Mysteries with Michael Graham

A deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.

Episodes

June 16, 2020 63 min

Millennium Agency's CEO & Strategist, Linda Fanaras, Sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for

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In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way.

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With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand.

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This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry.

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The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand.

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In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand.

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April 21, 2020 20 min

Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate!

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April 14, 2020 13 min

When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win!

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With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo?

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In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products. 

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In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole! 

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In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?

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March 12, 2020 15 min

In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. 

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In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!

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March 2, 2020 12 min

In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.

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February 27, 2020 14 min

What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.

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February 20, 2020 15 min

Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions!

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February 20, 2020 24 min

In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? 

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In this episode, we talk about the effects of political positions on brand identity. 

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We discuss the effectiveness of the brute force advertising approach taken by some  Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?

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