MediaVillage's Insider InSites podcast on Media, Marketing and Advertising

MediaVillage's Insider InSites podcast on Media, Marketing and Advertising

The podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad-tech and major media executives, all offering thought leadership and interesting takeways. Read companion stories on https://www.mediavillage.com/... Show More

Episodes

Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago.  They have also been the agency of record for Honda for almost that entire time and helped make the simple Farmers Insurance "We Are Farmers" jingle a bit of an earworm.  In addition to discussing those and some more serious examples of their award-winning ads and he... Read more

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Corporate survival planner, serial entrepreneur, 5-time author - including the recently released “Built To Suck” - Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new & social media.

In this episode of Read more

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Peter Morris sounds tall. At least that’s what the CEO of PodcastOne, a leading ad-supported podcast network, would like listeners to picture in their minds, as he kidded around with me between serious pod-pitching. Morris, clearly a fan of the network that claims over 300 podcasts, touted the hosts and popular infl... Read more

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Dan Rayburn just finished overseeing another Streaming Summit held at the NAB Show New York. He's also considered one of the foremost authorities on streaming media technology and online video business models while simultaneously working as the principal analyst at research and consulting firm, Frost and Sullivan, and publishing market data analysis on streaming media and tech trends or freq... Read more

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“Experience marketing” is a key tactic these days, especially for marketers seeking to appeal to the millennial and Gen Z target. Pandora has been an enabler of high profile experiences via “Pandora Live” which offers sponsors ways... Read more

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Since I interviewed the CMO of The Clorox Company at last year's ANA Masters of Marketing conference - who was since promoted to EVP, I thought it would be interesting to speak with the new chief marketing officer of The Clorox Company – who happens to be a woman – to get an update. But, this year’s conference actually dre... Read more

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When you find out you’re getting the chance to interview one of the, arguably, best known people in the ad industry you want a little time to prepare, to study, and in some cases, pray. I learned a couple of hours in advance that I’d be speaking with Sir Martin Sorrell before one of his myriad panels at Read more

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Jonathan Gudai was in the process of selling his eCommerce business in 2015. He’d spent his entire career since college in online sales when he met the founders of “this Adomni thing,” who owned a bit of out-of-home inventory in the Las Vegas area. When he learned that most of the ads sold in the OOH world were done person-... Read more

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Hear why mcgarrybowen’s global chief strategic officer, Jennifer Zimmerman, does crossword puzzles religiously, but more importantly how hear how the Big Organizing Idea platform of the agency came about, why it's "mission critical" and how it s... Read more

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What's the role of ATSC 3.0 around Advanced TV Interactivity and Addressability in an IP-enabled TV World? Wonky enough topic for you? Then listen to Jonathan Steuer (pictured right), chief research officer at Omnicom Media Group, and Jeff Minsky, Lead Analyst and Editor of MyersBizNet’s “ Read more

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Close to 3,000 people actually chose to go to Orlando in August to partake in discussions – some of which were hotter than the weather -- surrounding podcasting at Podcast Movement 2019. Attendees could choose a free lapel pin to wear -- “2 Years,” “3 Years” -- to tout their attendance anniversary. Biggest bragging rights went to those sporting a 6-Year pin, evidenc... Read more

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Newsy, upstart news service across linear, OTT and mobile platforms, is aiming to also offer newsworthy ways to spotlight brands doing well by doing good. One-off profiles to short form docu-series by Andy Brownell, vice president of Newsy Brand Studio, and Joey Maiocc... Read more

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With the ubiquity of content marketing today, creating new ways to marry brands with creative is essential. For Episode 37 of Insider InSites, showrunner and Executive Producer of I Do to the Venue,... Read more

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In the past ten years, Bozoma Saint John has held senior marketing positions at some of the most influential companies in America, (Pepsi, Apple Music), was hired as Chief Marketing Officer for Uber to help them grapple with one of the pre-IPO company’s most challenging times, oh, and became a mom...and a widow.

There’s little question Saint John’s social media handle of “BadAssBoz” is spot on, especially now as CMO at En... Read more

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A year after covering the Upfront arrivals on the blue carpet for then Turner Networks, I was back to grab both business conversations and banter with the stars and the star executives of the now larger entity,  Read more

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The Chairman and Chief Executive Officer for Havas Creative North America, Paul Marobella, describes himself as "energized by breaking traditions" and breaking down silos while building up pro-social brand initiatives. He explained these approaches and their application in creating successful campaigns – along with how a background in data such as his own has never been mo... Read more

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Vice President of WarnerMedia Podcast Network Tyler Moody’s job is anything but simple. In this episode of Insider InSites MediaVillage “ Read more

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For episode 32 of Insider InSites, I spoke with Toby Daniels, best known as the Founder and Executive Director of Social Media Week, which started in random New York City conference rooms and is now in 20 countries.

FYI – Get a $100 discount off New York or Los Angeles 2019 attendance with promo code "MediaVillage100".  

Given the f... Read more

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Kim Martin has been an icon for me for most of my years in the media industry. After years heading up affiliate sales at Discovery, helming WE tv, and brand marketing at Read more

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Have to love Minjae Ormes' Twitter bio: “Neither a Ninja or Minaj.” But based on my recent conversation with her, I'm going with marketing ninja, evidenced in part by the smart out-of-home campaign implemented in LA to launch new disruptor phone service, Visible. 

As the current Chief Marketing Officer for Read more

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