Merchants of Dirt

Merchants of Dirt

Merchants of Dirt, hosted by Kyle Bondo, is dedicated to helping you start, create, build, and direct outdoor and endurance events. Learn what it takes to build an outdoor events business based on customers who enjoy the challenge of water, trail, mountain bike, adventure, and endurance races. I just might be the inspiration that keeps you outside for the rest of your life!... Show More
December 3, 2017
Merchants of Dirt Episode #39

There are some hidden challenges that hide within the multi-day slogfest that few one-and-done race directors have experienced.

Directing a Multi-Day Race

The multi-day race is a special kind of challenge that requires more than one plan, better communications, and hopefully a few hours of sleep. In this episode, I’m going to give you the five (5) takeaways I learned after directing a Multi-Day racing event that include:

  • Race Day Plans Change -- Both Days
  • Keeping Everyone in Town
  • Keeping the Venue Alive
  • Volunteer Burnout
  • Race Director Burnout
  • These are the hard lessons learned when the complexity is doubled and the problems that emerge are so unique that you will never see them coming. That is until you are in the middle of the chaos. After doing a dozen of these multi-day races I have a perspective that few single day race directors have the chance to experience. That means that if you’re a one-and-done promoter, or you’re thinking about tackling the multi-day race format, then you need to buckle up buttercup. Because I’m going to pull back the curtain and expose the 5 challenges you will certainly discover when you decide the commit to this type of slogfest. A slogfest that does not end when the first day’s sun goes down.

    Race Day Plans Change -- Both Days!

    Key takeaways:

  • Some things you planned do not work on race day (impractical)
  • Other things sound like a great idea but then turn out to be silly (overkill)
  • Too much turnout of certain categories (or a lack of turnout) can change your plans
  • Continued reading:

  • Race Promotion Roadmap
  • Principles of a profitable race
  • Keeping Everyone in Town

    Key takeaways:

  • Not everyone is going to stay the entire time
  • Communications need to be clear each day
  • Understand that people may have traveled a long way to race
  • Delays, cancellations, and mistakes are compounded
  • Continued reading:

  • Put away the shotgun and start messaging with precision
  • The 5 productivity tools every race promoter needs to use
  • Keeping the Venue Alive

    Key takeaways:

  • The venue is vulnerable during the time between each day
  • Running out of supplies on Day 2+
  • Having to recheck everything again
  • Weather double-jeopardy
  • Continued reading:

  • Oh, No! Where’s Kyle? He has all the gear!
  • Check your venue before race day, or else
  • 7 venue areas that ever race needs
  • Volunteer Burnout

    Key takeaways:

  • Volunteers for Day 1 are much easier to lock down than Day 2
  • Too much effort in getting volunteers to come on Day 1
  • Scramble to find volunteers for Day 2
  • Racers are smart
  • Areas that I thought would be a problem turned out to not be a problem
  • Continued reading:

  • How to recruit enough volunteers before race day
  • The #1 reason volunteers can ruin your race
  • Oh, Captain, my captain of volunteers
  • Race Director Burnout

    Key takeaways:

  • Two Day events are exhausting
  • Take all the gear with you after the end of race one
  • Bring it all back for race two
  • Single-point of failure for gear and planning
  • Continued reading:

  • It’s Time to Build Your Outdoor Life
  • Be a Race Promoter, not a race director
  • Why do race promoters fail?
  • Turn Coffee into Outdoor Recreation

    Ricks Roasters Coffee Company owned by Sean and Keely Ricks is a veteran and family-owned coffee roaster and coffee wholesaler in Fredericksburg, Virginia, that is "all about the bean". Ricks Roasters is passionate about mountain bike racing, veteran-owned businesses, and coffee!

    Give Ricks Roasters a Try before December 31st, 2018
    When you place your first order of Ricks Roasters coffee from ricksroasters.com, use my exclusive Promo Code: Wolf Bouncer -- and receive 13-percent off your first order!

    Ricks Roasters Coffee Company
    1304 Interstate Business Park
    Fredericksburg, Virginia 22405
    (540) 318-6850
    Ricks Roasters on Facebook
    info@RicksRoasters.com

    And Now You Know!

    Thank You for Listening

    Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form.

    Join the Conversation

    If there is a topic you would like me to cover, please join my Facebook group: Race Promoters' Hangout.

    Support the Podcast

    Become my patron at Patreon!

     

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