Merchants of Dirt

Merchants of Dirt

Merchants of Dirt, hosted by Kyle Bondo, is dedicated to helping you start, create, build, and direct outdoor and endurance events. Learn what it takes to build an outdoor events business based on customers who enjoy the challenge of water, trail, mountain bike, adventure, and endurance races. I just might be the inspiration that keeps you outside for the rest of your life!... Show More
June 14, 2018
Merchants of Dirt Episode #50

These 50 race direction lessons learned can help you build your roadmap, refine your checklists, or just help you find a place to start.

50 Lessons Learned - The RD Roadmap

Welcome to an information-packed 50th episode of Merchants of Dirt and thank you for listening!

Listen along as I help you take the mystery out of outdoor race direction with 50 lessons learned from being a race director.

After it's all said and done, you'll find out that it's more like 250 lessons learned -- certainly an episode you're going to want to listen to more than once.

Follow along with this episode's handy-dandy checklist:

  • 01. Vision
  • 02. Ideas
  • 03. Research
  • 04. Market
  • 05. Mission
  • 06. Principles
  • 07. Budget
  • 08. Business Plan
  • 09. Model
  • 10. Strategies
  • 11. Offerings
  • 12. Organize
  • 13. Branding
  • 14. Planning
  • 15. Risks
  • 16. Rules
  • 17. Venue
  • 18. Schedule
  • 19. Proposal
  • 20. Presentation
  • 21. Permit
  • 22. Build
  • 23. People
  • 24. Marketing
  • 25. Outreach
  • 26. Pre-Registration
  • 27. Timing
  • 28. Courses
  • 29. Promote
  • 30. Sales
  • 31. Trail Work
  • 32. Safety
  • 33. Volunteers
  • 34. Race
  • 35. Direct
  • 36. Setup
  • 37. Registration
  • 38. Starts
  • 39. Monitor
  • 40. Results
  • 41. Podium
  • 42. Clean Up
  • 43. Close Out
  • 44. Analyze
  • 45. Learn
  • 46. Observe
  • 47. Review
  • 48. Revise
  • 49. Measure
  • 50. Decide
  • And Now You Know!

    50th Episode Bonus Content

    Thank you for listening and being a part of the Merchants of Dirt 50th episode!

    As a special bonus just for listeners, please visit and receive a FREE Race Promotion Roadmap. With this roadmap, you can follow along with the episode or plot your own path to race success! 

    The new roadmap is coming out this Fall, but you can still get a chance to claim the original Race Promotion Roadmap before it becomes a collector's item!  

    Thank You for Listening

    Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form.

    Join the Conversation

    If there is a topic you would like me to cover, please join my Facebook group: Race Promoters' Hangout.

    Support the Podcast

    Become my patron at Patreon!


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