Merchants of Dirt

Merchants of Dirt

Merchants of Dirt, hosted by Kyle Bondo, is dedicated to helping you start, create, build, and direct outdoor and endurance events. Learn what it takes to build an outdoor events business based on customers who enjoy the challenge of water, trail, mountain bike, adventure, and endurance races. I just might be the inspiration that keeps you outside for the rest of your life!... Show More
March 31, 2020
Merchants of Dirt Episode #51

Kyle challenges race promoters to pivot quickly towards asynchronous competition and virtual events if their business is to survive this pandemic.

Keep Racing with Asynchronous Virtual Events

The world has been turned on its head with the pandemic of COVID-19. What is a race promoter to do when every event you direct requires people to be in close proximity to each other? The hard truth is that an events business that stops having events is out of business. However, if you pivot RIGHT NOW and incorporate Asynchronous Competition Events and virtual activities into your portfolio, you have a chance to capture an audience that is looking — albeit HUNGRY — for safe and creative ways to exercise in isolation.

Thank You for Listening

  • Email Us: MerchantsofDirt AT GMAIL DOT com
  • All our Show Notes: merchantsofdirt.com
  • All our Episodes: merchantsofdirt.libsyn.com
  • More Race Promotion Thinking: Reckoner.com
  • Merchants of Dirt is a Gagglepod production. Learn more at gagglepod.com.

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