Merchants of Dirt

Merchants of Dirt

Merchants of Dirt, hosted by Kyle Bondo, is dedicated to helping you start, create, build, and direct outdoor and endurance events. Learn what it takes to build an outdoor events business based on customers who enjoy the challenge of water, trail, mountain bike, adventure, and endurance races. I just might be the inspiration that keeps you outside for the rest of your life!... Show More
December 17, 2017
Merchants of Dirt Episode #41

Jennifer "Jelly" Crawford from The JellyVision Show walks me through the strategies and struggles of directing a conference from the ground up.

Enter the Jellysode

Jennifer "Jelly" Crawford from The JellyVision Show is the founder and event director of DC Podfest, a small but scrappy podcasting conference held once a year in Washington, DC.

Jennifer started DC Podfest in 2015 with a vision of seeing it as a community for like-minded podcasters to come together and learn from in each other.

Now in its third year, DC Podfest has grown its audience to over 130 attendees. But getting to this point was not easy.

In this interview, Jennifer lays out seven keys points that all event managers need to consider when building an event:

  • #1 - It has to benefit your community
  • #2 - Be successful enough to pay people
  • #3 - Size matters if you want to make a profit AND deliver value
  • #4 - Sponsorship money will not come until you prove your committed
  • #5 - Building a community takes time
  • #6 - Venues will always change so don't be married to your venue
  • #7 - You cannot start anything without a date and a venue
  • And now you know!

    Continue Reading:

  • Strategies for picking your race dates
  • Are your competitors fighters or nappers?
  • It's Time to Build Your Outdoor Life
  • Turn Coffee into Outdoor Recreation

    Ricks Roasters Coffee Company owned by Sean and Keely Ricks is a veteran and family-owned coffee roaster and coffee wholesaler in Fredericksburg, Virginia, that is "all about the bean". Ricks Roasters is passionate about mountain bike racing, veteran-owned businesses, and coffee!

    Give Ricks Roasters a Try before December 31st, 2018
    When you place your first order of Ricks Roasters coffee from, use my exclusive Promo Code: Wolf Bouncer -- and receive 13-percent off your first order!

    Ricks Roasters Coffee Company
    1304 Interstate Business Park
    Fredericksburg, Virginia 22405
    (540) 318-6850
    Ricks Roasters on Facebook

    And Now You Know!

    Thank You for Listening

    Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form.

    Join the Conversation

    If there is a topic you would like me to cover, please join my Facebook group: Race Promoters' Hangout.

    Support the Podcast

    Become my patron at Patreon!


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